brand licensing
Scope
Date
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Automobiles
Genesis partners with racing legend Jackie Ickx
Hyundai Motor Co. 's premium brand Genesis announced on Thursday that the worldwide racing legend Jacky Ickx will join its official Brand Partner. ...
Feb 08, 2024 (Gmt+09:00)
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Bio & Pharma
Samsung Biologics signs ADC CDO deal with LegoChem Bio
Samsung Biologics Co. has agreed with South Korean biotech company LegoChem Biosciences Inc. to provide contract development organization (CDO) serv...
Feb 07, 2024 (Gmt+09:00)
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Food & Beverage
Paldo to export halal-certified sikhye to Indonesia
South Korea’s food and beverage company Paldo will export the halal-certified Birak Sikhye to Indonesia, according to the company on Tuesday. ...
Feb 06, 2024 (Gmt+09:00)
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Automobiles
Lexus tops imported car brands in Korea driver survey
Lexus ranked tops in a customer satisfaction survey of imported-car drivers in South Korea, which also found positive responses to the online purcha...
Feb 04, 2024 (Gmt+09:00)
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Beauty & Cosmetics
Korean vegan makeup brand Dear Dahlia on the market
Dear Dahlia, a South Korean vegan makeup brand that operates around 300 stores across the globe, has been put on for sale for more than 100 billion ...
Feb 02, 2024 (Gmt+09:00)
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Korean games
Nexon's DnF Mobile obtains Chinese game service license
South Korean online game developer Nexon Korea Corp.'s "Dungeon & Fighter Mobile" has obtained a banhao (game service license) from the Chinese ...
Feb 02, 2024 (Gmt+09:00)
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Fashion
Samsung’s fashion unit logs record profit again in 2023
Samsung Group’s fashion unit posted record profit and revenue for the second straight year in 2023. The fashion division, which logged deficit...
Feb 01, 2024 (Gmt+09:00)
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Retail
Korean convenience stores push exports of own brand products
South Korean convenience store chains are accelerating exports of food products under their private brands as the domestic market competition is int...
Jan 30, 2024 (Gmt+09:00)
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Electric vehicles
Hyundai, BAIC join hands to develop China-only EV brand
BEIJING – Hyundai Motor Co. has joined hands with Beijing Motor Corp. (BAIC) to debut a new electric vehicle brand specifically tailored to Ch...
Jan 29, 2024 (Gmt+09:00)
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Korean food
Nongshim to open brand zone in Myeongdong, Seoul
South Korean food and beverage giant Nongshim Co. announced on Friday that it will open its brand zone in Myeongdong, Seoul with the domestic street...
Jan 26, 2024 (Gmt+09:00)
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Fashion
CJ OnStyle launches genderless fashion brand M12
South Korea's CJ OnStyle announced on Thursday that it will launch a genderless fashion brand M12. M12 means genderless lifewear that can be worn co...
Jan 25, 2024 (Gmt+09:00)
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Artificial intelligence
Nike looks to lure Korean customers with Naver’s generative AI ad platform
Nike Inc., the leading global sportswear brand, has launched an advertising campaign in South Korea on the generative artificial intelligence (AI) a...
Jan 24, 2024 (Gmt+09:00)
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Travel & Leisure
Mohegan gains Korea’s 1st foreign casino license in 19 years
Mohegan Gaming & Entertainment (MGE) will open a foreigners-only casino at its resort complex in Incheon, South Korea in the first quarter after...
Jan 24, 2024 (Gmt+09:00)
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Korean food
Nongshim sees record-high Shin Ramyun sales
South Korean food and beverage giant Nongshim Co. announced on Wednesday that its signature instant noodle brand Shin Ramyun saw a record high of ...
Jan 24, 2024 (Gmt+09:00)
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Food & Beverage
Lotte Wellfood enters Costco stores in Canada, Mexico
South Korea's Lotte Wellfood Co. announced on Tuesday that it is expanding exports to Mexico and Canada through Costco. It marks the first entry o...
Jan 23, 2024 (Gmt+09:00)
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Shipping & Shipbuilding
HD Hyundai Marine Solution to enter ship cyber security
South Korea’s HD Hyundai Marine Solution announced on Monday that it has signed a memorandum of understanding (MOU) with the domestic security...
Jan 22, 2024 (Gmt+09:00)
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Beauty & Cosmetics
Amorepacific's Aestura to enter Vietnamese market
South Korean beauty and cosmetics giant Amorepacific Corp. announced on Monday that its derma cosmetic brand Aestura will enter the Vietnamese ...
Jan 22, 2024 (Gmt+09:00)
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Automobiles
Hyundai unveils All-New Kona Electric N Line in Europe
Hyundai Motor Co. unveiled 2024 The all-new KONA Electric N Line in the European market including the UK on Jan. 16., according to the company.&nb...
Jan 22, 2024 (Gmt+09:00)
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Automobiles
Mercedes-Benz unveils New E-Class in S.Korea
Mercedes-Benz Korea on Friday unveiled the 11th generation of its fully redesigned mid-sized The New E-Class sedan in South Korea.This latest iterat...
Jan 19, 2024 (Gmt+09:00)
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Beauty & Cosmetics
Korean cosmetics makers' profits soar as niche brands grow
Kolmar Korea Co. and Cosmax Inc., South Korea’s leading cosmetics suppliers to multinational conglomerates like L'Oréal S.A., are enjoy...
Jan 18, 2024 (Gmt+09:00)
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Food & Beverage
Daesang launches alternative sweetener brand Sweevero
South Korean food company Daesang Corp. announced on Tuesday that it is launching the integrated brand "Sweevero" for alternative sweeteners like al...
Jan 16, 2024 (Gmt+09:00)
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Bio & Pharma
JW Pharma takes gout drug Epaminurad to Malaysia for phase 3
South Korea's JW Pharmaceutical Corp., announced on Monday that it has received approval from the Malaysian National Pharmaceutical Regulatory Age...
Jan 15, 2024 (Gmt+09:00)
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Bio & Pharma
LG Chem out-licenses obesity drug candidate to US firm
LG Chem Ltd. has agreed to license out a rare genetic obesity drug candidate in phase 2 clinical trials to Rhythm Pharmaceuticals Inc., a US biotech...
Jan 05, 2024 (Gmt+09:00)
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Automobiles
Kia EV9 named NACTOY 2024
Kia EV9, the signature large all-electric sport utility vehicle (SUV) of South Korea’s No. 2 automaker Kia Corp., was named “2024 Nort...
Jan 05, 2024 (Gmt+09:00)
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Automobiles
BMW overtakes Mercedes-Benz as top-selling foreign carmaker in S.Korea
BMW has overtaken Mercedes-Benz in the South Korean market, regaining the top spot in the foreign automobile sales segment for the first time in eig...
Jan 05, 2024 (Gmt+09:00)
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Bio & Pharma
SK Biopharm, Dong-A ST sign licensing deal of Cenobamate
South Korea's SK Biopharmaceuticals Co. announced on Thursday that it has signed a contract with Dong-A ST to transfer the rights to commercialize t...
Jan 04, 2024 (Gmt+09:00)
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Electric vehicles
HD Hyundai Oilbank launches dedicated EV lubricant
South Korea’s HD Hyundai Oilbank said on Thursday that it launched a new dedicated electric vehicle (EV) lubricant brand the Hyundai XTeer EVF...
Dec 28, 2023 (Gmt+09:00)
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Bio & Pharma
LegoChem Bio, Janssen sign $1.7 bn ADC licensing deal
LegoChem Biosciences Inc. has signed a blockbuster $1.7 billion deal to license out its proprietary antibody drug conjugate (ADC) candidate to Jasse...
Dec 26, 2023 (Gmt+09:00)
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Bio & Pharma
J&J seeks US, European approval for drug developed with Yuhan
Global healthcare giant Johnson & Johnson is seeking approval for a lung cancer drug developed with Yuhan Corp., bringing the South Korean pha...
Dec 22, 2023 (Gmt+09:00)
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Electronics
LG Elec opens customer experience space in Ho Chi Minh
LG Electronics Inc. announced on Friday the unveiling of a customer experience space called "Another Saigon" in Ho Chi Minh City, Vietnam, where the...
Dec 22, 2023 (Gmt+09:00)