Food & Beverage
Daesang launches alternative sweetener brand Sweevero
The S.Korean food company plans to accelerate its presence in the global low-calorie alternative sweetener market
By Jan 16, 2024 (Gmt+09:00)
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![Daesang launches alternative sweetener brand Sweevero](https://www.kedglobal.com/data/ked/image/2024/01/16/ked202401160002.700x.0.jpg)
South Korean food company Daesang Corp. announced on Tuesday that it is launching the integrated brand "Sweevero" for alternative sweeteners like allulose.
Sweevero is a combination of the English word "sweetness" and the Italian word "vero," meaning "true sweetness."
Daesang aims to lead the global low-calorie alternative sweetener market through the Sweevero brand, with a focus on expanding into the largest market, North America, and exploring new markets in Southeast Asia and Europe.
In South Korea, Daesang plans to expand its business-to-consumer allulose business through the CheongJeongWon brand. The company has established the largest domestic allulose production base in its Gunsan starch factory to meet the growing demand for low-calorie sweeteners.
"Leveraging our exclusive technological expertise in the ingredient sector accumulated over 67 years, we aim to introduce differentiated products and lead the global market," said Kim Tae-yong, head of Daesang's ingredient marketing team.
Write to Hun-Hyoung Ha at hhh@hankyung.com
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