Brand Communication Guideline
Scope
Date
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Food & Beverage
S.Korea sees boom in domestic demand for zero-sugar soju
A "zero-sugar" craze has emerged on the South Korean market for the country's traditional alcoholic drink soju. Lotte Chilsung Beverage said its die...
Apr 20, 2023 (Gmt+09:00)
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Mergers & Acquisitions
MBK Partners to buy Belgian chocolate brand Pierre Marcolini
Private equity firm MBK Partners is set to acquire Pierre Marcolini, a Belgian chocolate brand called "Hermes of Chocolate."MBK bought the South Kor...
Apr 19, 2023 (Gmt+09:00)
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Energy
S.Korea releases guidelines on development of small modular reactors
South Korea has released guidelines on the advancement of small modular reactors (SMR), a critical sector for the domestic nuclear power industry, u...
Apr 19, 2023 (Gmt+09:00)
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Automobiles
Hyundai launches marketing offensive in China with N brand
Hyundai Motor Co. will launch its high-performance vehicle brand Hyundai N in China in the second half of the year as part of its offensive on the r...
Apr 18, 2023 (Gmt+09:00)
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Retail
S.Korean fashion company LF relaunches 1990s-popular line Tipicosi
Tipicosi, a South Korean fashion brand popular in the 1990s, has seen a resurrection thanks to the domestic craze for "newtro," a trend combining th...
Apr 18, 2023 (Gmt+09:00)
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Future mobility
Lotte Data Communication, Lotte E&C, UK Skyports tie up for VTOL
Lotte Data Communication Co. announced on Friday that it has signed a business agreement with Lotte Engineering & Construction and UK-based urba...
Apr 14, 2023 (Gmt+09:00)
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Retail
Shinsegae supports int'l expansion of S.Korea's promising fashion brands
South Korea's Shinsegae Department Store has launched activities to support the overseas expansion of up-and-coming domestic fashion brands. The com...
Apr 14, 2023 (Gmt+09:00)
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Automobiles
Hankook Tire's iON brand wins Red Dot Design Award
South Korean tire maker Hankook Tire & Technology said on Thursday that its electric vehicle (EV) exclusive tire brand, "iON," has secured four ...
Apr 13, 2023 (Gmt+09:00)
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Electronics
LG Elec reinvents brand identity, aiming for youthful, dynamic image
South Korean tech giant LG Electronics Inc. is taking steps to reinvent its brand and enhance its youthful and dynamic image while actively communic...
Apr 12, 2023 (Gmt+09:00)
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Retail
Hanjin to open pop-up store for S.Korean fashion brand in LA
South Korea's Hanjin Transportation, a logistics unit of Hanjin Group, announced on Wednesday that it will hold a pop-up event to promote domestic e...
Apr 12, 2023 (Gmt+09:00)
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Beauty & Cosmetics
S.Korea's NHN Commerce acquires domestic cosmetics brand WLab
South Korea's major online company NHN Corp.'s online shopping platform NHN Commerce announced on Tuesday that it has acquired domestic cosmetics br...
Apr 11, 2023 (Gmt+09:00)
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Machinery
HD Hyundai Infracore targets Middle East and African markets with new brand Develon
HD Hyundai Infracore (formerly Hyundai Doosan Infracore Co.), a South Korean construction equipment maker, has ventured into the Middle East and Afr...
Apr 11, 2023 (Gmt+09:00)
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Retail
Chanel watches make world's 1st online debut in Korea
Chanel watches have made their online debut through South Korea's leading platform SSG.COM, becoming the French brand’s first launch of fashio...
Apr 10, 2023 (Gmt+09:00)
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Retail
S.Korea's Musinsa promotes domestic fashion brands in Tokyo
South Korea's e-commerce fashion platform Musinsa announced on Friday that it opens a K-fashion brand pop-up store in Tokyo's Harajuku until April 1...
Apr 07, 2023 (Gmt+09:00)
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Korean food
Paris Baguette to showcase at London Franchise Show 2023
Paris Baguette, the bakery franchise owned by South Korea's SPC Group, said on Friday that it will participate in the London International Franchise...
Apr 07, 2023 (Gmt+09:00)
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Aerospace & Defense
ETRI’s drone communication tech is selected as international standards
South Korean researchers have developed international standards for drone communication, solving the problem of drones being unable to exchange info...
Apr 04, 2023 (Gmt+09:00)
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Retail
Louis Vuitton to launch the third pop-up restaurant in S.Korea
The French luxury brand Louis Vuitton to open a pop-up restaurant in South Korea. This is the third one since May and September last year. Acco...
Apr 03, 2023 (Gmt+09:00)
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Electronics
Doosan, Ionic Materials collaborate in liquid crystal polymer
Doosan Corp., the holding company of South Korea's Doosan Group, said on Monday that it has entered a joint development agreement (JDA) with US-base...
Apr 03, 2023 (Gmt+09:00)
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Bio & Pharma
Drug instructions to be provided via QR codes, URLs in S.Korea
South Korea's the Ministry of Food and Drug Safety announced on Friday that it had revised the "Risk Management Plan (RMP) Guidelines" to allow for ...
Mar 31, 2023 (Gmt+09:00)
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Electronics
LG Innotek unveils new 5G communication module for self-driving cars
South Korea’s LG Innotek Co. on Wednesday unveiled its second-generation 5G communication module for use in autonomous driving cars.Based on Q...
Mar 29, 2023 (Gmt+09:00)
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Capital raising
Hyundai Capital issues green bonds under eco-friendly biz guidelines
South Korea's Hyundai Capital on Tuesday said it issued green bonds worth 600 billion won ($462.3 million) following K-Taxonomy, a series of governm...
Mar 29, 2023 (Gmt+09:00)
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Fiber & Textile
S.Korean fashion company LF diversifies portfolio with new brand Patou
In a move to expand its range of offerings, South Korean fashion company LF Corp. has introduced a new emerging brand, Patou. As the preferences of ...
Mar 28, 2023 (Gmt+09:00)
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Energy
SK Energy wins first place in K-BPI gas station sector in Korea
SK Energy, an energy and petrochemical unit of South Korea's SK Group, has won first place for 17 consecutive years in the gas station sector of the...
Mar 27, 2023 (Gmt+09:00)
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Machinery
Doosan Bobcat participates in US logistics exhibition under Bobcat brand
Doosan Bobcat, a South Korean manufacturer of construction equipment, announced on Friday that it participated in the ProMat 2023 trade show for sup...
Mar 24, 2023 (Gmt+09:00)
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Fiber & Textile
Cowell Fashion acquires Superdry’s Asia-Pacific IP rights for $50 mn
South Korea's innerwear company Cowell Fashion Co. has acquired the Asian rights to the British fashion brand Superdry for $50 million and plans to ...
Mar 24, 2023 (Gmt+09:00)
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Korean food
Goobne Chicken signs franchise contract with Texas-based company
Goobne Chicken, an oven-baked chicken brand operated by GN Food Corporation of South Korea, announced on Thursday that it had signed a master franch...
Mar 23, 2023 (Gmt+09:00)
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Korean food
Paris Baguette expands to Canada with first store in Toronto
SPC, the South Korean food and beverage conglomerate, announced the opening of the first Paris Baguette store in Toronto, Canada, on March 23. The m...
Mar 23, 2023 (Gmt+09:00)
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Automobiles
Hankook Tire supplies tires to BMW Driving Center for 9 consecutive years
Hankook Tire & Technology, a tire manufacturer based in South Korea, announced on Wednesday its exclusive partnership with BMW Driving Center's ...
Mar 23, 2023 (Gmt+09:00)
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Machinery
Hyundai Doosan Infracore wins Italian innovation award
Hyundai Doosan Infracore Co., a construction machinery subsidiary of HD Hyundai Group, announced on Tuesday that its 14-ton hybrid electric wheel ex...
Mar 22, 2023 (Gmt+09:00)
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Food & Beverage
S.Korea's brewery Seoul Jangsu forms marketing tie-up with fashion industry
With South Korea's traditional milky rice wine makgeolli seeing its second heyday centered on the 20- and 30-something crowds, marketing tie-ups tar...
Mar 21, 2023 (Gmt+09:00)