POSCO changes brand slogan for first time in 23 years

POSCO Holdings Inc., the holding firm of South Korea’s largest steelmaker, on Wednesday announced a new brand slogan, “Green Tomorrow, with POSCO,” its first slogan change in 23 years.

The business conglomerate said the change reflects its business restructuring efforts, including a transition to a holding company structure and business reorganization toward eco-friendly businesses.

Along with the steel business, the POSCO Group has recently shown remarkable business performance in secondary battery materials through POSCO Future M Co. POSCO International Corp. is also actively engaged in resource and food development projects.

POSCO Group will post a brand advertisement on YouTube from Aug. 14.

Write to Jae-Fu Kim at hu@hankyung.com