CJ Olive Young establishes new logistics center

South Korean beauty store chain CJ Olive Young said on Thursday that it has established the Olive Young Anseong Logistics Center in Anseong-si, Gyeonggi Province, and will begin pilot operations this month.

The Anseong Center, covering 33,000 square meters, equivalent to five soccer fields, will manage logistics for the Olive Young Global Mall, an overseas direct purchase mall, and for its own brands such as Bio Heal Boh and Wakemake.

The center aims to maximize business synergy and operational efficiency by consolidating the functions of the three existing logistics centers in the metropolitan area into one hub.

The dedicated space for the Global Mall is designed to handle order surges during events like Black Friday, while the space for its own brands focuses on reducing shipment lead times.

With the establishment of the Anseong Center, Olive Young aims to strengthen its global brand business, which it views as a future growth driver.

Olive Young plans to gradually enhance its logistics capabilities in line with the growth of the Global Mall, which sells K-beauty products to over 150 countries worldwide.

Write to Sun A Lee at suna@hankyung.com