Food & Beverage
Jin from BTS becomes new face of Ottogi Jin Ramen
Ottogi announced it will launch a new TV commercial featuring Jin this Friday
By Nov 09, 2022 (Gmt+09:00)
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South Korea’s food manufacturing giant Ottogi Co. has selected Jin from K-pop band BTS as its new face of the uber-popular Jin Ramen line.
Ottogi announced on Wednesday that it will launch a new TV commercial featuring Jin this Friday.
The company explained that the sincerity that Jin has toward music is in line with the sincerity Ottogi feels about the taste of Jin Ramen. The parallel is also the core message of the upcoming TV commercial.
“We will effectively communicate the brand value of Jin Ramen, which has been a steady seller for the last 35 years, in tandem with global artist Jin,” an Ottogi official said.
Write to Kyeong-je Han at hankyung@hankyung.com
Jee Abbey Lee edited this article.
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