marketing mix modeling
Scope
Date
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Food & Beverage
HiteJinro to strengthen soju marketing in UK
South Korea’s leading soju maker HiteJinro Co. announced on Tuesday that its soju sales in the UK are showing consistent growth year by year. ...
Aug 22, 2023 (Gmt+09:00)
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Automobiles
42dot gets vehicle cybersecurity certification
42Dot, a self-driving technology affiliate of Hyundai Motor Group, said on Tuesday that it received a certification of ISO/SAE 21434 Cyber Sec...
Aug 22, 2023 (Gmt+09:00)
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Tech, Media & Telecom
CJ Olive Young, Meta sign agreement for digital marketing
South Korea's health and beauty store chain CJ Olive Young announced on Tuesday that it signed a business cooperation agreement with Meta, global so...
Aug 22, 2023 (Gmt+09:00)
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Automobiles
Hyundai Transys' car seats rank in top 3 by US market survey
A leading US consumer satisfaction survey has ranked car seats made by South Korea’s Hyundai Transys in the top three for the fourth consecuti...
Aug 22, 2023 (Gmt+09:00)
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Electronics
Samsung, LG Electronics top 2 global TV makers in H1
Samsung Electronics Co. and LG Electronics Inc., two South Korean tech giants, respectively achieved the No. 1 and No. 2 spots in the global TV set ...
Aug 21, 2023 (Gmt+09:00)
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Automobiles
S.Korean hybrid car market surpasses $4.56 bn in H1 2023
South Korea's hybrid car market has shown a remarkable surge, reaching 6.12 trillion won ($4.56 billion) in the first half of 2023, according to the...
Aug 21, 2023 (Gmt+09:00)
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Insurance
Hanwha Life sees cumulative profit in 15 years in Vietnam
Hanwha Life Insurance Co.’s Vietnamese subsidiary has reported a cumulative profit in 15 years, marking the first South Korean insurers’...
Aug 20, 2023 (Gmt+09:00)
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Electric vehicles
Kia to revive Ray EV to kick start S.Korean city car market
Kia Corp., South Korea’s No. 2 automaker, aims to revitalize the local city car segment with the reintroduction of an electric version of the ...
Aug 20, 2023 (Gmt+09:00)
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Korean games
Gaming giant Krafton to pour additional $150 mn into India
South Korean gaming giant Krafton Inc., renowned for its global mega-hit PlayerUnknown’s Battlegrounds (PUBG), is slated to ramp up investment...
Aug 18, 2023 (Gmt+09:00)
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Automobiles
Hyundai to boost Palisade, Tucson output at the cost of sedans
Hyundai Motor Co. is preparing to ramp up the production of its two popular SUV models Tucson and Palisade at its South Korea-based plants to meet g...
Aug 18, 2023 (Gmt+09:00)
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Bio & Pharma
SK Biopharm to export epilepsy drug tech to Middle Eastern firm
South Korea's SK Biopharmaceuticals announced on Friday a strategic tie-up with Hikma MENA FZE, marking the introduction of its new epilepsy medicat...
Aug 18, 2023 (Gmt+09:00)
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Tech, Media & Telecom
Naver's translation app Papago faces challenge from German competitor
A German competitor has entered South Korea's translation tool market to challenge No. 1 Naver Corp. and No. 2 Google.The Cologne, Germany-based art...
Aug 18, 2023 (Gmt+09:00)
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Beauty & Cosmetics
Aekyung AGE20's picks local model in Vietnam
Aekyung Industrial Co. 's flagship cosmetic brand AGE20's announced on Thursday that it has selected Nguyen Thuc Thuy Tien, who is active in various...
Aug 17, 2023 (Gmt+09:00)
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Artificial intelligence
NCSOFT gears up to take on Naver, Kakao for AI language model
NCSOFT Corp. has unveiled a large-scale Korean language model as the first South Korean game developer to advance into the local-language generative...
Aug 17, 2023 (Gmt+09:00)
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Automobiles
Kia releases restyled mid-sized SUV, its facelifted 'new Sorento'
Kia Corp. has unveiled its new Sorento, a facelift of its fourth-generation sport utility vehicle (SUV). The company announced on Thursday that it w...
Aug 17, 2023 (Gmt+09:00)
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Electronics
LG Electronics to unveil European modular home model at IFA
LG Electronics Inc. on Thursday said it will unveil next month the residential living solution LG Smart Cottage at Europe’s largest home appli...
Aug 17, 2023 (Gmt+09:00)
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Automobiles
Hyundai acquires GM’s Indian plant, aims to sell more SUVs, EVs
Hyundai Motor Co. has acquired a car manufacturing plant in India from General Motors Co. as South Korea's top automaker aims to expand its presence...
Aug 16, 2023 (Gmt+09:00)
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Bio & Pharma
Korean C&R Research to set up US, Thai units for global biz
C&R Research Inc., South Korea’s top contract research organization (CRO), plans to establish units in the US and Thailand this year while...
Aug 14, 2023 (Gmt+09:00)
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Retail
NewJeans selected as models for Hyundai Dept. Store Duty Free
South Korea's Hyundai Department Store Duty Free announced on Monday that it has newly appointed the five-member K-pop girl group NewJeans as models...
Aug 14, 2023 (Gmt+09:00)
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Korean games
Korean game market needs new titles for breakthrough
South Korean game developers are struggling to revive gamers’ interest without releasing new blockbuster titles to fill the big shoes left by ...
Aug 14, 2023 (Gmt+09:00)
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Automobiles
Hyundai Motor to launch 5th-generation new Santa Fe
Hyundai Motor Co. is set to release the fifth-generation model of its midsize sports utility vehicle (SUV) Santa Fe on Wednesday. This marks a full ...
Aug 14, 2023 (Gmt+09:00)
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Artificial intelligence
SK invests $100 mn in ChatGPT developer's rival Anthropic
South Korea’s SK Telecom Co. said on Sunday it has invested $100 million in the US startup Anthropic, a ChatGPT rival artificial intelligence ...
Aug 13, 2023 (Gmt+09:00)
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Food & Beverage
Kombucha tea brands lure investors as diet drink market grows
South Korea’s medium-sized electronics components maker Phoenix Rising PTE Ltd. has agreed to invest 3 billion won ($2.3 million) in domestic ...
Aug 11, 2023 (Gmt+09:00)
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Artificial intelligence
S.Korea's Twelve Labs ranks among world's top 50 generative AI startups
South Korea’s Twelve Labs was included as the only Korean company in CB Insights’ first annual GenAI 50 ranking, a list of the world&rsq...
Aug 11, 2023 (Gmt+09:00)
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Electronics
Samsung’s latest Galaxy smartphones, watches hit global markets
Samsung Electronics Co.'s latest models of its flagship Galaxy series of smartphones, watches and tablets have begun hitting the shelves of the comp...
Aug 11, 2023 (Gmt+09:00)
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Automobiles
Hyundai's all-new Santa Fe to hit Korean market mid-August
Hyundai Motor Co.'s all-new Santa Fe will finally hit the market with presales to take place this Saturday in South Korea, where the mid-size sport ...
Aug 10, 2023 (Gmt+09:00)
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Electronics
LG Electronics’ projectors sweep world’s No. 3 golf market
Screen golf centers have become another gold mine for LG Electronics Inc. thanks to Koreans’ unwavering golf enthusiasm, which has made the wo...
Aug 10, 2023 (Gmt+09:00)
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Construction & Planning
Hyundai Elevator sets sights on global ‘Top 5’ ranking by 2030
Shanghai Hyundai Elevator, a subsidiary of South Korea’s Hyundai Elevator Co., unveiled on Thursday an ambitious plan to bolster its market sh...
Aug 10, 2023 (Gmt+09:00)
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Korean food
Lotte Hotels & Resorts to launch premium kimchi product
Lotte Hotels & Resorts, a leading South Korean hospitality company, announced on Thursday its intention to penetrate the domestic kimchi market,...
Aug 10, 2023 (Gmt+09:00)
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Fashion
Korean lifestyle brand Andar takes on Xexymix in athleisure market
South Korea's activewear maker Andar posted record quarterly sales of 61.6 billion won ($47 million), moving one step closer to retaking the market ...
Aug 09, 2023 (Gmt+09:00)
Latest News
- 1 Hyundai, Kia’s H1 vehicle sales in Singapore double, aided by HMGICS
- 2 Korea’s reshoring companies pale amid lack of support, incentives, tax breaks
- 3 Hyundai, Waymo forge multi-year, strategic partnership for self-driving vehicles
- 4 AI startup MarqVision raises $16.5 mn to close Series A
- 5 Taihan Cable wins $630 mn power grid project in Singapore