corporate branding
Scope
Date
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Advertising & Marketing
Innocean joins top 10 brand marketing agencies in India
Innocean, a Hyundai Motor Group-affiliated advertising agency, announced on Wednesday that its Indian corporation has joined top 10 of local brand m...
May 24, 2023 (Gmt+09:00)
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Bio & Pharma
Celltrion Healthcare launches Remsima SC in Brazil
South Korean biopharmaceutical company Celltrion Healthcare Co. revealed on Monday its introduction of Remsima SC, a treatment for autoimmune diseas...
May 22, 2023 (Gmt+09:00)
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Automobiles
Hyundai completes Nürburgring 24 Hours for 8th consecutive year
South Korea's Hyundai Motor Co. announced on Monday that its Elantra N TCR (known domestically as Avante N TCR) and i30 Fastback N Cup Car triumphed...
May 22, 2023 (Gmt+09:00)
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Retail
MLB apparel by Korea's F&F finds favor in China
F&F Co., a South Korean outdoor fashion retailer, has notched a success selling US Major League Baseball (MLB) apparel in China. This comes desp...
May 21, 2023 (Gmt+09:00)
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Korean food
S.Korea’s popular donut brand Knotted to enter US market
South Korean lifestyle hospitality startup Good Food For Good (GFFG) announced on Wednesday a strategic plan called "New GFFG 2.0." The plan aims to...
May 17, 2023 (Gmt+09:00)
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Banking & Finance
Mirae Asset Securities acquires European ETF market maker GHCO
Mirae Asset Securities UK, the UK corporation of South Korea's Mirae Asset Securities, announced on Monday that it has acquired GHCO, a market-makin...
May 16, 2023 (Gmt+09:00)
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Automobiles
Hyundai Motor holds Brand Day in Tokyo
Hyundai Motor Co., in celebration of the first anniversary of its reentry into the Japanese market, is introducing a locally tailored "assurance pro...
May 16, 2023 (Gmt+09:00)
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Beauty & Cosmetics
Amorepacific launches customized makeup brand Tonework
South Korea’s cosmetics giant Amorepacific Corp. will officially launch its customized makeup brand "Tonework" on Tuesday.Tonework precisely...
May 16, 2023 (Gmt+09:00)
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Electronics
LG Elec’s home appliance selected as most reliable brand in US
South Korea's LG Electronics Inc. has been named the most reliable appliance brand by American consumers.According to Consumer Reports, a leading ...
May 15, 2023 (Gmt+09:00)
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Fiber & Textile
Hansae: Hidden Korean champion in global OEM apparel market
Hansae is an unfamiliar name to many South Koreans for sure.But among original equipment manufacturing (OEM) companies in the apparel industry, Hans...
May 15, 2023 (Gmt+09:00)
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Companies
S.Korea advised to slash corporate inheritance tax to 30%
South Korean entrepreneurs are imposed heavy inheritance taxes of up to 60% to hand down wealth to their children, the highest level among Organizat...
May 11, 2023 (Gmt+09:00)
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Korean food
KGC promotes S.Korean top red ginseng brand CheongKwanJang in China
Korea Ginseng Corp. (KGC), wholly owned by South Korean tobacco giant KT&G Corp. , announced on Thursday its participation in the "2023 TFWA Wor...
May 11, 2023 (Gmt+09:00)
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Markets
S.Korea's brokerages lower stock target prices for Shinsegae Int'l
South Korea's securities companies on Thursday lowered their target stock prices for retailer Shinsegae International given its sluggish first-quart...
May 11, 2023 (Gmt+09:00)
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Beauty & Cosmetics
CJ Olive Young targets Japanese sun care products market
Round A'round, South Korea's top beauty chain CJ Olive Young's own cosmetic brand, announced on Thursday that its popular sun care item "Greentea Ci...
May 11, 2023 (Gmt+09:00)
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Carbon neutrality
LS Electric targets Southeast Asian microgrid market
South Korea's LS Electric Co. will join hands with Thailand's second-largest company Siam Cement Group (SCG) to target the Southeast Asian market fo...
May 10, 2023 (Gmt+09:00)
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Food & Beverage
Canada's leading coffee brand Tim Hortons to enter S.Korea
Canada's No. 1 coffee chain Tim Hortons unveiled plans on Wednesday to enter South Korea, announcing its intention to open its first flagship store ...
May 10, 2023 (Gmt+09:00)
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Beauty & Cosmetics
S.Korea’s beauty brand Laneige enters UK, Middle East market
Amorepacific Corp.'s cosmetic brand Laneige announced on Tuesday that it is accelerating its global business expansion by entering the UK and Middle...
May 09, 2023 (Gmt+09:00)
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Korean food
Samyang Foods aims to grow Buldak sauce into $75 mn brand
South Korea's Samyang Foods Co. announced on Monday that it will strengthen its sauce business centered around its popular Buldak (hot chicken flavo...
May 08, 2023 (Gmt+09:00)
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Korean games
Simple, retro: Korean game sector’s new target for growth
Once-popular games for feature phones in the 2000s are seeing a revival in South Korea on the growing demand for simple and easy titles for smartpho...
May 02, 2023 (Gmt+09:00)
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Corporate bonds
Korean retail investors net buy bonds at record $3.2 bn in April
South Korean individual investors flocked to the bond market with net purchases of 4.25 trillion won ($3.2 billion) in April, the highest record on ...
May 02, 2023 (Gmt+09:00)
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Culture & Trends
Gucci picks Korean royal palace for 2024 collection
Seoul is emerging as a new venue for global luxury brands’ fight for pride, with Louis Vuitton and Gucci set to unveil their new fashion colle...
Apr 28, 2023 (Gmt+09:00)
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Retail
S.Korea’s Musinsa, Disney to collaborate character products
South Korea’s online fashion platform Musinsa has partnered with the Walt Disney Company Korea, a Korean unit of the global entertainment...
Apr 27, 2023 (Gmt+09:00)
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Electric vehicles
S.Korea’s SoluM joins Vietnam's largest EV charging project
SoluM Co., a South Korean mid-sized electronic component maker, said on Wednesday that it signed an agreement with PetroVietnam Power Corporation, a...
Apr 26, 2023 (Gmt+09:00)
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Bio & Pharma
CG Bio establishes US corporation to develop tissue products
South Korean bio-regenerative medical firm CG Bio has launched a new US corporation CG MedTech, to focus on the development and marketing of tissue ...
Apr 25, 2023 (Gmt+09:00)
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Logistics
Dongwon Group to establishe new corporation for auto parts logistics
South Korea's Dongwon Group announced on Monday that it will launch a new corporation called "Next Lo Co." on May 1 to strengthen the competitivenes...
Apr 24, 2023 (Gmt+09:00)
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Construction
HD Hyundai Infracore releases first S.Korean made bulldozer in 24 years
HD Hyundai Infracore Co. a construction equipment affiliate of South Korea’s HD Hyundai Group, on Sunday said it launched its new bulldozer br...
Apr 24, 2023 (Gmt+09:00)
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Food & Beverage
S.Korea sees boom in domestic demand for zero-sugar soju
A "zero-sugar" craze has emerged on the South Korean market for the country's traditional alcoholic drink soju. Lotte Chilsung Beverage said its die...
Apr 20, 2023 (Gmt+09:00)
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Mergers & Acquisitions
MBK Partners to buy Belgian chocolate brand Pierre Marcolini
Private equity firm MBK Partners is set to acquire Pierre Marcolini, a Belgian chocolate brand called "Hermes of Chocolate."MBK bought the South Kor...
Apr 19, 2023 (Gmt+09:00)
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Automobiles
Hyundai launches marketing offensive in China with N brand
Hyundai Motor Co. will launch its high-performance vehicle brand Hyundai N in China in the second half of the year as part of its offensive on the r...
Apr 18, 2023 (Gmt+09:00)
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Retail
S.Korean fashion company LF relaunches 1990s-popular line Tipicosi
Tipicosi, a South Korean fashion brand popular in the 1990s, has seen a resurrection thanks to the domestic craze for "newtro," a trend combining th...
Apr 18, 2023 (Gmt+09:00)