campaign video
Scope
Date
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K-pop
Boy group Seventeen’s ‘Rock with You’ video hits 100 mn views
Seventeen's "Rock with You" music video has surpassed 100 million views on YouTube, the group's agency PLEDIS Entertainment announced on Wednesday.T...
Jul 26, 2023 (Gmt+09:00)
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K-pop
Samsung Elec denies rumor of Galaxy ads with Fifty Fifty
Samsung Electronics Co., the world’s second-largest smartphone maker, has denied market rumors that K-pop rookie sensation Fifty Fifty will ap...
Jul 11, 2023 (Gmt+09:00)
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Electronics
Samsung's Bespoke Goes On campaign video exceeds 20 mn views
Samsung Electronics Co. announced on Tuesday that its Bespoke Goes On campaign video for the Bespoke refrigerator has surpassed 20 million views on ...
Jul 11, 2023 (Gmt+09:00)
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Fashion
Dior to open Tears capsule collection pop-up store in Seoul
Dior will open a pop-up store in Seoul's Seongsu-dong to commemorate the launch of the "Dior Tears capsule collection."This collection was created t...
Jul 07, 2023 (Gmt+09:00)
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Electronics
Samsung unveils global campaign video of Galaxy Z
Samsung Electronics Co. has announced the release of a new global campaign video ahead of the unveiling of the new foldable phone series on July 26....
Jul 07, 2023 (Gmt+09:00)
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Artificial intelligence
LG Uplus releases ad with generative AI
South Korea’s third-largest mobile carrier LG Uplus Corp. on Tuesday unveiled the first video ad using generative artificial intelligence (AI)...
Jul 04, 2023 (Gmt+09:00)
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Electronics
LG Electronics launches TV-specific camera LG Smart Cam
LG Electronics Inc. announced on Wednesday that it has released a TV-specific camera, LG Smart Cam.LG Smart Cam supports full HD high-resolution sho...
Jun 28, 2023 (Gmt+09:00)
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Travel & Leisure
S.Korean gov't unveils new K-tourism video ads
The South Korean Ministry of Culture, Sports, and Tourism, along with the Korea Tourism Organization, announced on Tuesday that they have launched t...
Jun 27, 2023 (Gmt+09:00)
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Advertising & Marketing
Cheil Worldwide wins Grand Prix at Cannes Lions 2023
South Korea's leading ad agency and marketing company Cheil Worldwide clinched nine awards, including the coveted Grand Prix, at the esteemed Cannes...
Jun 26, 2023 (Gmt+09:00)
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Tech, Media & Telecom
LG Uplus, Hyundai Elevator to launch AI-based management service
LG Uplus Corp. on Monday said it released Miri View, an artificial intelligence (AI)-based elevator passenger safety system developed with Hyundai E...
Jun 13, 2023 (Gmt+09:00)
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K-pop
BTS releases trailer video ahead of 10th anniversary event
BTS released a trailer video on Wednesday ahead of their 10th debut anniversary event "2023 BTS Festa".by Si-Ook Ahnsiook95@hankyung.com...
Jun 07, 2023 (Gmt+09:00)
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K-pop
TikTok embraces BTS' 10th debut anniversary hashtag campaign
Global short-form video platform TikTok announced on Friday that it will collaborate with "2023 BTS Festa" to celebrate BTS' 10th debut anniversary ...
Jun 02, 2023 (Gmt+09:00)
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Tech, Media & Telecom
Naver Cloud builds S.Korea’s first 5G network at construction site
Naver Cloud for the first time in South Korea has launched a specialized 5G mobile communications network at an apartment construction site.The comp...
May 26, 2023 (Gmt+09:00)
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K-pop
BTS' 'Fake Love' video tops 1.2 bn views on YouTube
BTS’ “Fake Love” music video has surpassed 1.2 billion views on YouTube on Monday, its record label Big Hit Music announced. ...
Apr 24, 2023 (Gmt+09:00)
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Business & Politics
Samsung, LG show Korean War hero tribute videos on Times Square
A tribute video to honor Korean and U.S. veterans of the Korean War started screening on billboards in New York’s Times Square on Thursday. Th...
Apr 21, 2023 (Gmt+09:00)
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Entertainment
S.Korea’s character Baby Shark stars with Sesame Street’s Elmo
Baby Shark, the popular children’s character from South Korea’s family entertainment company Pinkfong, and Elmo, the famous red monster ...
Apr 18, 2023 (Gmt+09:00)
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Perspectives
South Korea’s MSCI campaign has time problem
It’s that time of year again, when South Korea turns on the charm offensive to impress the gang at MSCI to win developed market status.And Presi...
Apr 14, 2023 (Gmt+09:00)
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Central bank
BOK to hold rate on Tuesday as inflation, growth ease
South Korea’s central bank was widely expected to leave its policy interest rate unchanged this week as inflation slows amid fears of a recess...
Apr 10, 2023 (Gmt+09:00)
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Business & Politics
CJ undertakes educational programs for ethnic minorities in Vietnam
South Korea's CJ Group announced on Wednesday that it will undertake a "Second Girls Education Project" for the Vietnamese ethnic minority.The proje...
Mar 30, 2023 (Gmt+09:00)
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Advertising & Marketing
S.Korea's Innocean wins awards in 5 categories at AD Awards of the Year
Innocean, a global provider of marketing and communication services under the Hyundai Motor Group, announced on Wednesday that it had achieved the m...
Mar 29, 2023 (Gmt+09:00)
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Automobiles
Hankook Tire supplies tires to BMW Driving Center for 9 consecutive years
Hankook Tire & Technology, a tire manufacturer based in South Korea, announced on Wednesday its exclusive partnership with BMW Driving Center's ...
Mar 23, 2023 (Gmt+09:00)
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Mergers & Acquisitions
HYBE kicks off campaign to win over SM shareholders
Bang Si-hyuk, founder and chairman of the BTS label HYBE Co., has kicked off his campaign to gather support from institutional investors to take con...
Mar 09, 2023 (Gmt+09:00)
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Advertising & Marketing
Korea's Innocean wins eight awards at Spikes Asia advertising festival
South Korea-based global marketing communications company Innocean said on Thursday that it received eight awards at the 2023 Spikes Asia, a prestig...
Mar 09, 2023 (Gmt+09:00)
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Korean startups
Korea's Indent Corp. raises $8 mn for AI-based video review marketing
Indent Corporation, a South Korean startup that operates an AI-based video review marketing solution called VReview, announced on Tuesday that it ha...
Mar 07, 2023 (Gmt+09:00)
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Electronics
Samsung launches new TV ad campaign in London ahead of global release
Samsung Electronics Co. is ramping up its marketing efforts for its latest line of high-end TVs, including the 2023 Neo QLED 8K model, with a giant ...
Mar 06, 2023 (Gmt+09:00)
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Entertainment
S.Korea's KT Studio Genie provides romantic comedy to Amazon
KT Studio Genie, a content production subsidiary of the South Korea's telecom giant KT Corp., announced on Monday that it had signed a global conten...
Feb 27, 2023 (Gmt+09:00)
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Central bank
BOK holds rates as it lowers growth, inflation forecasts
South Korea’s central bank held its policy interest rate unchanged on Thursday as it slashed forecasts for economic growth and inflation altho...
Feb 23, 2023 (Gmt+09:00)
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Korean startups
DeepBrain AI joins CB Insights' Global 250 Generative AI Startups list
DeepBrain AI, a South Korean AI startup, said on Friday it made the list of "Global 250 Generative AI Startups" by CB Insights, a New York-based mar...
Feb 17, 2023 (Gmt+09:00)
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Economy
S.Korea likely to suffer recession as Jan exports tumble
South Korea is likely to head for a recession for the first time in three years as exports of Asia’s fourth-largest economy in January dropped...
Feb 01, 2023 (Gmt+09:00)
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Electronics
Samsung seeks to sell more smartphones in Southeast Asia
Southeast Asia is an attractive smartphone market for both heavyweights and mass-market players given the relatively large number of young people wh...
Jan 27, 2023 (Gmt+09:00)