brand experience space
Scope
Date
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Korean games
Simple, retro: Korean game sector’s new target for growth
Once-popular games for feature phones in the 2000s are seeing a revival in South Korea on the growing demand for simple and easy titles for smartpho...
May 02, 2023 (Gmt+09:00)
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Culture & Trends
Gucci picks Korean royal palace for 2024 collection
Seoul is emerging as a new venue for global luxury brands’ fight for pride, with Louis Vuitton and Gucci set to unveil their new fashion colle...
Apr 28, 2023 (Gmt+09:00)
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Retail
S.Korea’s Musinsa, Disney to collaborate character products
South Korea’s online fashion platform Musinsa has partnered with the Walt Disney Company Korea, a Korean unit of the global entertainment...
Apr 27, 2023 (Gmt+09:00)
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Electronics
Samsung, MS open Gaming Hubs in London, New York
Samsung Electronics Co. has partnered with Microsoft to launch gaming hubs in the heart of London and New York. The two companies have installed Sam...
Apr 25, 2023 (Gmt+09:00)
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Construction
HD Hyundai Infracore releases first S.Korean made bulldozer in 24 years
HD Hyundai Infracore Co. a construction equipment affiliate of South Korea’s HD Hyundai Group, on Sunday said it launched its new bulldozer br...
Apr 24, 2023 (Gmt+09:00)
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Food & Beverage
S.Korea sees boom in domestic demand for zero-sugar soju
A "zero-sugar" craze has emerged on the South Korean market for the country's traditional alcoholic drink soju. Lotte Chilsung Beverage said its die...
Apr 20, 2023 (Gmt+09:00)
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Aerospace & Defense
S.Korea to raise R&D's share of defense budget to 10%
South Korea will develop a reconnaissance and interception system to respond to North Korea's nuclear weapons and missile threats from space by rais...
Apr 20, 2023 (Gmt+09:00)
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Mergers & Acquisitions
MBK Partners to buy Belgian chocolate brand Pierre Marcolini
Private equity firm MBK Partners is set to acquire Pierre Marcolini, a Belgian chocolate brand called "Hermes of Chocolate."MBK bought the South Kor...
Apr 19, 2023 (Gmt+09:00)
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North Korea
North Korea's first spy satellite launch imminent
North Korean leader Kim Jong-un instructed officials to make preparations to launch its first military reconnaissance satellite as planned, the Nort...
Apr 19, 2023 (Gmt+09:00)
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Automobiles
Hyundai launches marketing offensive in China with N brand
Hyundai Motor Co. will launch its high-performance vehicle brand Hyundai N in China in the second half of the year as part of its offensive on the r...
Apr 18, 2023 (Gmt+09:00)
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Retail
S.Korean fashion company LF relaunches 1990s-popular line Tipicosi
Tipicosi, a South Korean fashion brand popular in the 1990s, has seen a resurrection thanks to the domestic craze for "newtro," a trend combining th...
Apr 18, 2023 (Gmt+09:00)
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Retail
Shinsegae supports int'l expansion of S.Korea's promising fashion brands
South Korea's Shinsegae Department Store has launched activities to support the overseas expansion of up-and-coming domestic fashion brands. The com...
Apr 14, 2023 (Gmt+09:00)
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Automobiles
Hankook Tire's iON brand wins Red Dot Design Award
South Korean tire maker Hankook Tire & Technology said on Thursday that its electric vehicle (EV) exclusive tire brand, "iON," has secured four ...
Apr 13, 2023 (Gmt+09:00)
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Aerospace & Defense
S.Korea's lunar orbiter Danuri captures back side of the moon
South Korea's first lunar orbiter Danuri has released photos of the moon's far side. The Korea Aerospace Research Institute (KARI) announced on Wedn...
Apr 12, 2023 (Gmt+09:00)
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Electronics
LG Elec reinvents brand identity, aiming for youthful, dynamic image
South Korean tech giant LG Electronics Inc. is taking steps to reinvent its brand and enhance its youthful and dynamic image while actively communic...
Apr 12, 2023 (Gmt+09:00)
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Retail
Hanjin to open pop-up store for S.Korean fashion brand in LA
South Korea's Hanjin Transportation, a logistics unit of Hanjin Group, announced on Wednesday that it will hold a pop-up event to promote domestic e...
Apr 12, 2023 (Gmt+09:00)
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Aerospace & Defense
S.Korea sets Nuri space rocket’s third launch on May 24
South Korea will conduct a third attempt to launch its first domestically designed and developed space rocket Nuri on May 24. The Ministry of Scien...
Apr 11, 2023 (Gmt+09:00)
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Beauty & Cosmetics
S.Korea's NHN Commerce acquires domestic cosmetics brand WLab
South Korea's major online company NHN Corp.'s online shopping platform NHN Commerce announced on Tuesday that it has acquired domestic cosmetics br...
Apr 11, 2023 (Gmt+09:00)
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Machinery
HD Hyundai Infracore targets Middle East and African markets with new brand Develon
HD Hyundai Infracore (formerly Hyundai Doosan Infracore Co.), a South Korean construction equipment maker, has ventured into the Middle East and Afr...
Apr 11, 2023 (Gmt+09:00)
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Retail
Chanel watches make world's 1st online debut in Korea
Chanel watches have made their online debut through South Korea's leading platform SSG.COM, becoming the French brand’s first launch of fashio...
Apr 10, 2023 (Gmt+09:00)
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Retail
S.Korea's Musinsa promotes domestic fashion brands in Tokyo
South Korea's e-commerce fashion platform Musinsa announced on Friday that it opens a K-fashion brand pop-up store in Tokyo's Harajuku until April 1...
Apr 07, 2023 (Gmt+09:00)
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Korean food
Paris Baguette to showcase at London Franchise Show 2023
Paris Baguette, the bakery franchise owned by South Korea's SPC Group, said on Friday that it will participate in the London International Franchise...
Apr 07, 2023 (Gmt+09:00)
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Korean chipmakers
Samsung, AMD extend partnership for next-generation graphic chips
Samsung Electronics Co. said on Thursday it is extending its strategic partnership with Advanced Micro Devices Inc. to jointly develop next-generati...
Apr 06, 2023 (Gmt+09:00)
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Aerospace & Defense
S.Korea plans to launch its own version of NASA this year
South Korea's Cabinet on Tuesday passed a bill on the launch this year of the nation's own version of the US National Aeronautics and Space Administ...
Apr 05, 2023 (Gmt+09:00)
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Retail
Louis Vuitton to launch the third pop-up restaurant in S.Korea
The French luxury brand Louis Vuitton to open a pop-up restaurant in South Korea. This is the third one since May and September last year. Acco...
Apr 03, 2023 (Gmt+09:00)
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Fiber & Textile
S.Korean fashion company LF diversifies portfolio with new brand Patou
In a move to expand its range of offerings, South Korean fashion company LF Corp. has introduced a new emerging brand, Patou. As the preferences of ...
Mar 28, 2023 (Gmt+09:00)
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Energy
SK Energy wins first place in K-BPI gas station sector in Korea
SK Energy, an energy and petrochemical unit of South Korea's SK Group, has won first place for 17 consecutive years in the gas station sector of the...
Mar 27, 2023 (Gmt+09:00)
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Beauty & Cosmetics
S.Korea's Amorepacific opens new space in metaverse
Amidst the accelerated entry of fashion and beauty brands into the metaverse to seize future opportunities, Amorepacific Corp. has also joined the b...
Mar 24, 2023 (Gmt+09:00)
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Machinery
Doosan Bobcat participates in US logistics exhibition under Bobcat brand
Doosan Bobcat, a South Korean manufacturer of construction equipment, announced on Friday that it participated in the ProMat 2023 trade show for sup...
Mar 24, 2023 (Gmt+09:00)
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Automobiles
Hyundai launches 2023 season of HMG Driving Experience Center
Hyundai Motor Group announced the commencement of the 2023 season for its HMG Driving Experience Center, which is the largest of its kind in South K...
Mar 24, 2023 (Gmt+09:00)