Beauty & Cosmetics
Aekyung AGE20's to enter US cosmetics market
It signed a MOU with K-beauty distributor Silicon2 to launch cushion foundation and sun care items for local consumers
By Apr 24, 2024 (Gmt+09:00)
1
Min read
Most Read
Macquarie eyes its 1st Korean data center valued around $722 mn
![close](/images/ico/eyes/close.png)
![open](/images/ico/eyes/open.png)
S.Korea's LS Materials set to boost earnings ahead of IPO process
![close](/images/ico/eyes/close.png)
![open](/images/ico/eyes/open.png)
SK Inc. in talks to sell Pharmteco’s US CDMO plant to Novo Nordisk
![close](/images/ico/eyes/close.png)
![open](/images/ico/eyes/open.png)
POSCO gears up for carbon-free steelmaking with hydrogen
![close](/images/ico/eyes/close.png)
![open](/images/ico/eyes/open.png)
Galaxy Ring, new foldables set to steal the show at Samsung Unpacked Paris
![close](/images/ico/eyes/close.png)
![open](/images/ico/eyes/open.png)
![Aekyung AGE20's to enter US cosmetics market](https://www.kedglobal.com/data/ked/image/2024/04/24/ked202404240013.700x.0.jpg)
South Korea's Aekyung Industrial Co. announced on Tuesday that it signed a Memorandum of Understanding (MOU) with Silicon2, a global K-beauty distribution platform.
The MOU aims to refine the company’s approach to penetrating the US market through online and offline distribution channels.
Aekyung Industrial, leveraging its partnership with Silicon2, which boasts extensive distribution, sales, and logistics infrastructure in North America and other global markets, plans to launch its cosmetic brand, AGE20's, in the US.
Under the MOU, operations for AGE20's will commence on America’s largest online platform, Amazon, and the brand is set to be featured in Silicon2's first offline store in the US, MOIDA, opening in May.
The collaboration will bring six types of AGE20's Signature Essence Compacts with Intense Cover, three of which are specially formulated to suit the skin tones of American consumers.
The company plans to launch sun care products designed specifically for the US market in the second half of the year.
Write to Ji-Yoon Yang at yang@hankyung.com
More to Read
-
Beauty & CosmeticsAekyung AGE20's to launch cushion foundation in Japan
Apr 08, 2024 (Gmt+09:00)
1 Min read -
Comment 0
LOG IN