Kumho Tire holds Latin American dealer convention

South Korea's Kumho Tire Co. announced on Friday that it held the Kumho Dealer Convention event from July 20 to 22 in Sao Paulo, Brazil, inviting about 50 Latin American dealer representatives. 

At this event, the company introduced key products such as the new Ecsta Sport S PS72 and EV-specific foam tires, as well as its sales and marketing strategies.

Dealer representatives watched the 4th round of the 2024 Kumho FIA TCR World Tour held at Interlagos in São Paulo.

Kumho Tire has designated Latin America as a strategic region and is working to strengthen its sales network there. Kumho Tire's sales in Latin America have grown by 32.5% over the past three years.

Write to Jin-Won Kim at jin1@hankyung.com