Chevrolet All New Colorado's initial volume sold out in S.Korea

GM Korea Co., the South Korean unit of US auto giant General Motors Co., announced on Friday that its pickup truck Chevrolet All New Colorado, with an initial volume of 400 units sold out in South Korea in a day. 

According to GM Korea, the annual sales volume of imported pick-up trucks in South Korea is around 1,000 units. 

Chevrolet Colorado, boasting over a century of Chevrolet's pickup truck manufacturing expertise, was first introduced in South Korea with its second-generation model in 2019.

The third-generation All New Colorado recently began accepting pre-orders.

Equipped with a 2.7-liter direct-injection gasoline turbo engine, the All New Colorado delivers a maximum output of 314.3 horsepower and a peak torque of 54 km.

The model also features the Autotrac Active two-speed four-wheel-drive system, enhancing its off-road capabilities.

GM's global connectivity service OnStar will be offered free of charge for five years.

To meet the high demand and incorporate feedback from South Korean customers, GM Korea is in discussions with its North American headquarters to secure additional supply.

Write to Jin-Won Kim at jin1@hankyung.com