LG Uplus to support smart city transformation in Hwasun

South Korea’s LG Uplus Corp. announced on Wednesday that it will support the smart city transformation of Hwasun-gun in South Jeolla Province, South Korea. 

The company partnered with domestic data companies Nicezinidata and T-Bridge Corporation.

The three firms will provide consulting services to Hwasun-gun on tourism, culture, and transportation, leveraging their respective data.

LG Uplus will offer telecommunications-based population data, Nicezinidata will contribute consumer behavior and product purchase data, and T-Bridge Corporation will provide resident survey data.

Hwasun-gun aims to use this data to implement policies such as identifying peak tourist seasons for festival planning and developing strategies to revitalize traditional markets based on consumer data.

Write to Ju-Hyun Lee at deep@hankyung.com