Retail
Starbuck’s seasonal giveaways still popular in S.Korea
The company strengthens quality control after being criticized for distributing Summer Bags containing formaldehyde last summer
By May 28, 2023 (Gmt+09:00)
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![Starbuck’s seasonal giveaways still popular in S.Korea](https://www.kedglobal.com/data/ked/image/2023/05/28/ked202305280001.500x.0.jpg)
Starbucks Korea announced on Sunday that the amount of application access increased by 50% on average compared to the previous day on last Thursday, when the "Summer e-Frequency" event, a gift event, was launched.
The amount of access by time zone increased by more than 60% from the previous day after 1 pm, especially from 5 pm to 6 pm.
Between 11 am and 12 pm, app access increased by 50% on average.
On the first day of the event, 25% more people booked the receipt of gifts by completing the summer e-Frequency.
Summer e-Frequency is an event that has been held for 11 years since 2013, and is an event that provides gifts to Starbucks members who have completed e-Frequency by purchasing a total of 17 drinks, including three mission drinks.
![Starbuck’s seasonal giveaways still popular in S.Korea](https://www.kedglobal.com/data/ked/image/2023/05/28/ked202305280002.700x.0.jpg)
Last year, a carcinogen (formaldehyde) was detected in the "Summer Carry Bag" provided by Starbucks as a gift through an e-Frequency event, sparking controversy.
Starbucks explained that it has strengthened the quality control of gift products to prevent such a situation this year.
Write to Kyeong-je Han at hankyung@hankyung.com
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