BBQ's overseas subsidiary revenue surpasses $72 mn in 2023

Genesis BBQ Group announced on Wednesday that the revenue of its overseas subsidiaries last year reached 110 billion won ($79.1 million), marking a 70% increase from the previous year.

BBQ estimates that the revenue from sales by its overseas franchisees to their consumers amounted to 300 billion won ($216 million).

BBQ held the "2024 Global Strategy Meeting" at Chicken University in Icheon, Gyeonggi Province, to evaluate these achievements from June 25. 

"Last year saw the largest global growth," a company source said. "During the strategy meeting, we presented regional business strategies and shared success know-how by country."

BBQ operates around 700 stores in 57 countries and has recently expanded its business into Southeast Asia and Oceania.

Write to Sul-Li Jun at sljun@hankyung.com