LG targets India’s edtech market with interactive whiteboards
Interactive whiteboards are expected to boost LG Electronics' business-to-business in India
By May 23, 2024 (Gmt+09:00)
S.Korea's LS Materials set to boost earnings ahead of IPO process
![close](/images/ico/eyes/close.png)
![open](/images/ico/eyes/open.png)
K-content powerhouse’s YouTube channels disrupted by hacks
![close](/images/ico/eyes/close.png)
![open](/images/ico/eyes/open.png)
Gas maker Air Products Korea put on sale for around $3.6 bn
![close](/images/ico/eyes/close.png)
![open](/images/ico/eyes/open.png)
Mercedes, BMW, Audi, VW offer deep discounts amid EV phobia in Korea
![close](/images/ico/eyes/close.png)
![open](/images/ico/eyes/open.png)
Carlyle, Keppel, IMM stay in final race for Ecorbit
![close](/images/ico/eyes/close.png)
![open](/images/ico/eyes/open.png)
![A teacher is conducting a class, using LG's electronic whiteboard, at a public high school in Laksheswar, India (Courtesy of LG Electronics)](https://www.kedglobal.com/data/ked/image/2024/05/23/ked202405230016.700x.9.jpg)
LG Electronics Inc. is acclerating its foray into India’s business-to-business (B2B) market, zooming in on the country’s rapidly-growing education technology (edtech) market with interactive whiteboards, also called smart boards.
The Digital India campaign, launched in 2015, offers a good opportunity for the South Korean home appliances maker to penetrate into India’s $10 billion education market, utilizing its cutting-edge technology for TVs as the world’s largest OLED TV brand.
India is keen to improve online infrastructure and digital education at state-run institutions and students to transform India into a digitally empowered nation.
LG had supplied 10,000 units of LG CreateBoard, an electronic whiteboard, to 2,900 public high schools in Odisha, a state of India, in the past three years until last year.
Odisha is one of the three government-designated technology hubs in India.
LG CreateBoard is an interactive board, used to increase instructional efficiency in classroom and conference.
It can be easily converted to a blackboard, video or presentation material with simple on-screen manipulation. It also displays various educational templates such as figures and diagrams.
![(Courtesy of LG Electronics)](https://www.kedglobal.com/data/ked/image/2024/05/23/ked202405230017.700x.9.jpg)
Electronic whiteboards are expected to expedite LG’s transformation into a software-driven platform company from a white goods manufacturer and beef up its B2B services, one of its main growth drivers.
The multitouch screen can detect up to 40 touches simultaneously.
The built-in app, dubbed LG Create Board Share, enables users to bring up as many as nine screens simultaneously when sharing students' results during class.
The electronic whiteboard will increase students' class efficiency and provide high-quality classes with various digital contents, LG said in a press release.
LG carries them directly to customers scattered across India and visits them to show how to use the interactive displays.
![LG OLED evo TV (Courtesy of LG Electronics)](https://www.kedglobal.com/data/ked/image/2024/05/23/ked202405230036.700x.9.jpg)
Over the past five years, the number of interactive whiteboards supplied in India had soared at an annual average rate of about 80%, according to research firm Omdia.
Statista, a data provider, forecast India’s edtech market to grow at an average of 30% annually to $10.4 billion by 2025 from around $2.8 billion in 2020.
LG Electronics, now in its 27th year in India, operates a subsidiary in charge of sales, production and R&D operations in the world’s most populous country.
In June last year, its Chief Executive Cho Joo-wan visited its Indian subsidiary to explore new businesses, including electronic whiteboards and edtech using IT solutions.
Write to Chae-Yeon Kim at Why29@hankyung.com
Yeonhee Kim edited this article
-
ElectronicsSamsung cements TV market lead in Q1; LG tops OLED segment
May 21, 2024 (Gmt+09:00)
2 Min read -
Artificial intelligenceLG Group’s AI academy to foster young talent bears fruit
Apr 07, 2024 (Gmt+09:00)
2 Min read -
EarningsLG Electronics logs record-high revenue in Q1 on B2B push
Apr 05, 2024 (Gmt+09:00)
2 Min read -
Korean startupsMathpresso throws down the gauntlet in US edtech market
Mar 08, 2024 (Gmt+09:00)
3 Min read -
-
ElectronicsLG Electronics to bolster B2B to transform into software company
Apr 24, 2023 (Gmt+09:00)
4 Min read -
Tech, Media & TelecomLG Electronics expedites global B2B push with signage displays
Feb 20, 2023 (Gmt+09:00)
2 Min read -
ElectronicsLG makes big B2B push to regain momentum, boost profits: CEO
Feb 08, 2023 (Gmt+09:00)
2 Min read -
ElectronicsLG Elec. revives tablet business to target Korean edtech market
Aug 08, 2022 (Gmt+09:00)
2 Min read