Shilla Duty Free to co-work with China's largest lifestyle info platforms
It launches joint marketing with Meituan and Dazhong Dianping targeting Chinese tourists visiting S.Korea
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South Korea's Shilla Duty Free Shop announced on Thursday that it partnered with Meituan and Dazhong Dianping, China's largest travel and lifestyle review platforms to attract Chinese tourists.
Under this agreement, both parties will engage in various joint marketing activities targeting Chinese tourists visiting Korea.
Shilla Duty Free Shop will provide exclusive benefits to Meituan and Dazhong Dianping customers, while the Chinese lifestyle information platforms will showcase promotions from Shilla Duty Free Shop on their online platforms.
"As many Chinese use Meituan and Dazhong Dianping to find information not only within China but also when traveling abroad, we expect this partnership to help attract more Chinese tourists," a Shilla Duty Free source said.
Write to Jae-Kwang Ahn at ahnjk@hankyung.com
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