Hyundai Department launches Korean brands' global platform
The company will open a pop-up store for Korean fashion brands within Tokyo's Shibuya Parco shopping mall in May
By Apr 01, 2024 (Gmt+09:00)
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![Interior view of The Hyundai Seoul](https://www.kedglobal.com/data/ked/image/2024/04/01/ked202404010003.700x.9.jpg)
Hyundai Department Store Co., South Korea’s major retail conglomerate, has launched “The Hyundai Global” platform dedicated to promoting fledgling Korean fashion companies and pave the way for their forays into other countries.
The department store operator said on Sunday it will open pop-up stores of Korean fashion brands within department stores abroad and handle the whole negotiations and management process ranging from customs clearance to transportation, logistics and inventory management.
This will help brands reduce costs by more than 30% versus directly opening their stores overseas, Hyundai said.
As its first step, Hyundai Department is set to sign a business partnership with Parco, a Japanese retail giant, this month and open a pop-up store for Korean street fashion brand Noice in the Shibuya Parco shopping center in Tokyo in May.
Following Noice, 10 other casual Korean clothing brands — including Emis, Matin Kim and Mischief — will take turns displaying their collections in the same pop-up store.
![(Screepshot captured from Martin Kim website)](https://www.kedglobal.com/data/ked/image/2024/04/01/ked202404010006.700x.9.png)
Hyundai Department Store will also open pop-up stores in other Japanese cities through The Hyundai Global to promote small- and medium-sized Korean clothing brands.
![Hyundai Department launches Korean brands' global platform](https://www.kedglobal.com/data/ked/image/2024/04/01/ked202404010005.142x.9.jpg)
It is also in talks on collaborations with retail companies from China and Southeast Asia, the company added.
Last month, Hyundai Department inked an agreement with Thailand's Siam Piwat to open a K-content shop within an outlet managed by the Thai department store operator.
Write to Young-Chan Song at 0full@hankyung.com
Yeonhee Kim edited this article
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