Food & Beverage
Daesang launches alternative sweetener brand Sweevero
The S.Korean food company plans to accelerate its presence in the global low-calorie alternative sweetener market
By Jan 16, 2024 (Gmt+09:00)
1
Min read
Most Read
High-performance 4680 battery war is on; LG Energy takes lead over rivals
![close](/images/ico/eyes/close.png)
![open](/images/ico/eyes/open.png)
S.Korea's LS Materials set to boost earnings ahead of IPO process
![close](/images/ico/eyes/close.png)
![open](/images/ico/eyes/open.png)
HYBE replaces ADOR CEO; Ex-CEO Min barks at sacking
![close](/images/ico/eyes/close.png)
![open](/images/ico/eyes/open.png)
Korea Investment, Sinar Mas to build data center in Indonesia
![close](/images/ico/eyes/close.png)
![open](/images/ico/eyes/open.png)
Will Samsung take over Nokia’s mobile network assets?
![close](/images/ico/eyes/close.png)
![open](/images/ico/eyes/open.png)
![Daesang launches alternative sweetener brand Sweevero](https://www.kedglobal.com/data/ked/image/2024/01/16/ked202401160002.700x.0.jpg)
South Korean food company Daesang Corp. announced on Tuesday that it is launching the integrated brand "Sweevero" for alternative sweeteners like allulose.
Sweevero is a combination of the English word "sweetness" and the Italian word "vero," meaning "true sweetness."
Daesang aims to lead the global low-calorie alternative sweetener market through the Sweevero brand, with a focus on expanding into the largest market, North America, and exploring new markets in Southeast Asia and Europe.
In South Korea, Daesang plans to expand its business-to-consumer allulose business through the CheongJeongWon brand. The company has established the largest domestic allulose production base in its Gunsan starch factory to meet the growing demand for low-calorie sweeteners.
"Leveraging our exclusive technological expertise in the ingredient sector accumulated over 67 years, we aim to introduce differentiated products and lead the global market," said Kim Tae-yong, head of Daesang's ingredient marketing team.
Write to Hun-Hyoung Ha at hhh@hankyung.com
More to Read
-
Food & BeverageDaesang launches kimchi paste, spread for US, Europe
Jan 10, 2024 (Gmt+09:00)
1 Min read -
-
-
-
Food & BeverageDaesang's spicy rice cake project launches two products
Aug 01, 2023 (Gmt+09:00)
1 Min read
Comment 0
LOG IN