brand advertising campaign
Scope
Date
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Retail
S.Korea's Musinsa promotes domestic fashion brands in Tokyo
South Korea's e-commerce fashion platform Musinsa announced on Friday that it opens a K-fashion brand pop-up store in Tokyo's Harajuku until April 1...
Apr 07, 2023 (Gmt+09:00)
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Korean food
Paris Baguette to showcase at London Franchise Show 2023
Paris Baguette, the bakery franchise owned by South Korea's SPC Group, said on Friday that it will participate in the London International Franchise...
Apr 07, 2023 (Gmt+09:00)
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Retail
Louis Vuitton to launch the third pop-up restaurant in S.Korea
The French luxury brand Louis Vuitton to open a pop-up restaurant in South Korea. This is the third one since May and September last year. Acco...
Apr 03, 2023 (Gmt+09:00)
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Business & Politics
CJ undertakes educational programs for ethnic minorities in Vietnam
South Korea's CJ Group announced on Wednesday that it will undertake a "Second Girls Education Project" for the Vietnamese ethnic minority.The proje...
Mar 30, 2023 (Gmt+09:00)
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Advertising & Marketing
S.Korea's Innocean wins awards in 5 categories at AD Awards of the Year
Innocean, a global provider of marketing and communication services under the Hyundai Motor Group, announced on Wednesday that it had achieved the m...
Mar 29, 2023 (Gmt+09:00)
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Fiber & Textile
S.Korean fashion company LF diversifies portfolio with new brand Patou
In a move to expand its range of offerings, South Korean fashion company LF Corp. has introduced a new emerging brand, Patou. As the preferences of ...
Mar 28, 2023 (Gmt+09:00)
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Energy
SK Energy wins first place in K-BPI gas station sector in Korea
SK Energy, an energy and petrochemical unit of South Korea's SK Group, has won first place for 17 consecutive years in the gas station sector of the...
Mar 27, 2023 (Gmt+09:00)
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Machinery
Doosan Bobcat participates in US logistics exhibition under Bobcat brand
Doosan Bobcat, a South Korean manufacturer of construction equipment, announced on Friday that it participated in the ProMat 2023 trade show for sup...
Mar 24, 2023 (Gmt+09:00)
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Fiber & Textile
Cowell Fashion acquires Superdry’s Asia-Pacific IP rights for $50 mn
South Korea's innerwear company Cowell Fashion Co. has acquired the Asian rights to the British fashion brand Superdry for $50 million and plans to ...
Mar 24, 2023 (Gmt+09:00)
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Korean food
Goobne Chicken signs franchise contract with Texas-based company
Goobne Chicken, an oven-baked chicken brand operated by GN Food Corporation of South Korea, announced on Thursday that it had signed a master franch...
Mar 23, 2023 (Gmt+09:00)
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Korean food
Paris Baguette expands to Canada with first store in Toronto
SPC, the South Korean food and beverage conglomerate, announced the opening of the first Paris Baguette store in Toronto, Canada, on March 23. The m...
Mar 23, 2023 (Gmt+09:00)
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Automobiles
Hankook Tire supplies tires to BMW Driving Center for 9 consecutive years
Hankook Tire & Technology, a tire manufacturer based in South Korea, announced on Wednesday its exclusive partnership with BMW Driving Center's ...
Mar 23, 2023 (Gmt+09:00)
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Machinery
Hyundai Doosan Infracore wins Italian innovation award
Hyundai Doosan Infracore Co., a construction machinery subsidiary of HD Hyundai Group, announced on Tuesday that its 14-ton hybrid electric wheel ex...
Mar 22, 2023 (Gmt+09:00)
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Food & Beverage
S.Korea's brewery Seoul Jangsu forms marketing tie-up with fashion industry
With South Korea's traditional milky rice wine makgeolli seeing its second heyday centered on the 20- and 30-something crowds, marketing tie-ups tar...
Mar 21, 2023 (Gmt+09:00)
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Corporate restructuring
HD Hyundai to rename subsidiaries to boost brand identity
HD Hyundai Co., a South Korean conglomerate that operates in shipbuilding, construction equipment, oil refining and other sectors, plans to rename i...
Mar 20, 2023 (Gmt+09:00)
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Food & Beverage
S.Korea's Harim launches street food brand Melting Piece
South Korea's leading poultry processing firm, Harim Co., announced on Thursday the launch of its new street food brand, Melting Piece, in response ...
Mar 16, 2023 (Gmt+09:00)
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Construction
Hyundai Const. Equipment unveils new BI, slogan at CONEXPO 2023
Hyundai Construction Equipment Co., a construction equipment subsidiary of HD Hyundai Co., announced on Thursday the release of its new brand identi...
Mar 16, 2023 (Gmt+09:00)
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Retail
F&F bets on China's beauty market under MLB brand
F&F Co., a South Korean retailer of Western brands such as Major League Baseball (MLB), has been rapidly penetrating China's cosmetics market, w...
Mar 16, 2023 (Gmt+09:00)
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Retail
Lotte Mart unveils integrated private brand Good Today
South Korea's hypermarket Lotte Mart on Wednesday announced the debut of its integrated private brand (PB) Good Today under its plan to conduct focu...
Mar 16, 2023 (Gmt+09:00)
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Advertising & Marketing
S.Korea to host Asia's largest advertising festival for 1st time since 2007
Seoul in October will host Asia's largest advertising festival AdAsia. The organizers of this year's event aim to host more than just a conference a...
Mar 15, 2023 (Gmt+09:00)
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Mergers & Acquisitions
HYBE kicks off campaign to win over SM shareholders
Bang Si-hyuk, founder and chairman of the BTS label HYBE Co., has kicked off his campaign to gather support from institutional investors to take con...
Mar 09, 2023 (Gmt+09:00)
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Advertising & Marketing
Korea's Innocean wins eight awards at Spikes Asia advertising festival
South Korea-based global marketing communications company Innocean said on Thursday that it received eight awards at the 2023 Spikes Asia, a prestig...
Mar 09, 2023 (Gmt+09:00)
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Retail
S.Korean fashion brands rush to China for pent-up demand
South Korean fashion brands are poised to expand their stores in China, aiming to capture pent-up demand in the world’s top consumer market af...
Mar 07, 2023 (Gmt+09:00)
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Logistics
CJ Logistics launches integrated delivery brand O-NE
CJ Logistics, a South Korean logistics company, unveiled on Monday a new delivery brand called "O-NE" that aims to connect online sellers and buyers...
Mar 07, 2023 (Gmt+09:00)
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Electronics
Samsung launches new TV ad campaign in London ahead of global release
Samsung Electronics Co. is ramping up its marketing efforts for its latest line of high-end TVs, including the 2023 Neo QLED 8K model, with a giant ...
Mar 06, 2023 (Gmt+09:00)
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Beauty & Cosmetics
S.Korea's Aekyung opens Luna brand store on Chinese TikTok
Aekyung Industrial, a South Korean consumer products company, announced on Thursday the opening of a stand-alone brand shop for their make-up specia...
Mar 02, 2023 (Gmt+09:00)
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Automobiles
Bangladesh: Hyundai’s next target for partially assembled Tucson SUV
Bangladesh has long been a tough market for South Korean automakers to break into, given the decades-old dominance of Japanese carmakers such as Toy...
Feb 27, 2023 (Gmt+09:00)
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Artificial intelligence
Hyundai Department Store uses AI to write advertising copy
South Korea's Hyundai Department Store Co. on Sunday said it will officially introduce on Thursday an artificial intelligence (AI) copywriting syste...
Feb 27, 2023 (Gmt+09:00)
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Central bank
BOK holds rates as it lowers growth, inflation forecasts
South Korea’s central bank held its policy interest rate unchanged on Thursday as it slashed forecasts for economic growth and inflation altho...
Feb 23, 2023 (Gmt+09:00)
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Food & Beverage
Kyochon sets sights on Western expansion with Canadian franchise deal
Kyochon F&B, the operator of South Korea's premier fried chicken brand Kyochon Chicken, said on Tuesday that it has secured a master franchise a...
Feb 21, 2023 (Gmt+09:00)