brand advertising campaign
Scope
Date
~
-
Future mobility
Hyundai Genesis to unveil electric-powered convertible concept car
Genesis, the luxury car brand of Hyundai Motor, has unveiled a convertible concept model in Southern California.In Malibu Tuesday, Genesis introduce...
Nov 17, 2022 (Gmt+09:00)
-
Korean startups
Danggeun Market launches professional advertising solution
South Korean startup Danggeun Market, the operator of the country’s largest neighborhood marketplace app Karrot, is ramping up efforts to incr...
Nov 10, 2022 (Gmt+09:00)
-
Retail
Korean retail brand F&F’s Chinese sales seen above $800 million
South Korean outdoor clothing retailer F&F Co. is expected to post 1.1 trillion won ($807 million) in sales revenue in China this year, emerging...
Nov 10, 2022 (Gmt+09:00)
-
Korean food
Korea's kimchi maker Daesang to build factory in Europe
South Korea's Daesang Corp. plans to build a kimchi factory in Poland as an outpost for entering the European market, where Korean food is hotter th...
Nov 08, 2022 (Gmt+09:00)
-
Earnings
Naver posts record 3Q sales boosted by content and commerce
South Korea's leading web portal Naver reported record-high sales in the third quarter thanks to surging growth in its content sector, including the...
Nov 07, 2022 (Gmt+09:00)
-
Leadership & Management
Samsung Elec's brand value rises to $87.7 billion
Samsung Electronics' brand value has broken the $80 billion mark. Korea's flagship company saw such value grow in double digits for the second ...
Nov 04, 2022 (Gmt+09:00)
-
Carbon neutrality
Korea's POSCO gets greener via integrated CO2-free brand
Korea's POSCO has introduced the integrated brand Greenate to symbolize the commitment of the nation's top steelmaker to achieve carbon neutrality b...
Nov 02, 2022 (Gmt+09:00)
-
Advertising & Marketing
Vietnamese MZers ensnared by K-beauty, K-fashion, K-everything
HANOI – Vietnam’s young people are avid fans of Korean culture, collectively known as Hallyu. Trang, a 21-year-old college student, is o...
Oct 27, 2022 (Gmt+09:00)
-
Content platforms
Lotte Home Shopping showcases Bellygom at Manhattan’s Pier 17
NEW YORK – Lotte Home Shopping Inc. displayed Bellygom at Manhattan’s Pier 17 on Wednesday, on the sidelines of the Korea Brand Expo in ...
Sep 22, 2022 (Gmt+09:00)
-
Mergers & Acquisitions
IMM seeks to sell off low-cost cosmetics brand Missha
IMM Private Equity is trying to sell off the management rights of Able C&C, the parent of Korea’s first-generation low-priced cosmetics br...
Sep 16, 2022 (Gmt+09:00)
-
Tech, Media & Telecom
South Korea fines Google, Meta $72 million for privacy violations
South Korea’s privacy protection regulator on Wednesday levied millions of dollars in fines on Alphabet’s Google LLC and Facebook operat...
Sep 14, 2022 (Gmt+09:00)
-
Mergers & Acquisitions
Cash-rich Nongshim pursues first-ever sizeable acquisition
Nongshim Co., South Korea’s No. 1 instant noodle brand, is looking to buy a domestic food supplement maker for up to $50 million, which would ...
Sep 06, 2022 (Gmt+09:00)
-
Retail
Polo shirts, classic sports fashion sees revival in Asia
Ralph Lauren Corp., the world-renowned fashion firm that features timeless design and a classic sporty style with its trademark Polo brand, is seein...
Sep 06, 2022 (Gmt+09:00)
-
Electronics
LG Electronics to operate two lounges for OLED R monitor at Frieze Seoul
South Korean electronics giant LG Electronics Inc. will operate two lounges at the world-renowned Frieze Art Fair’s inaugural event in Seoul.&...
Aug 28, 2022 (Gmt+09:00)
-
Automobiles
Hyundai’s Genesis ranks top in J.D. Power’s innovative tech study
Hyundai Motor Co.'s premium brand Genesis has been recognized by industry analysts for its excellence in innovative technology and consumer experi...
Aug 26, 2022 (Gmt+09:00)
-
Carbon neutrality
Naver joins RE100 campaign to go carbon-free by 2050
South Korea’s Naver Corp. said on Monday it has joined the RE100 initiative to go carbon-free by 2050 as the first domestic internet portal to...
Aug 23, 2022 (Gmt+09:00)
-
Tech, Media & Telecom
Tech giant Kakao turns to digital display advertising for added revenue
Kakao Corp. is looking to add display advertising to South Korea’s largest messaging app KakaoTalk, as well as the fintech apps developed by i...
Aug 19, 2022 (Gmt+09:00)
-
Corporate restructuring
Halla Group to change corporate name to HL Group
South Korea’s Halla Group is changing its corporate name to HL Group as the construction-to-auto parts conglomerate celebrates the 60th annive...
Aug 18, 2022 (Gmt+09:00)
-
Culture & Trends
Golf apparel goes trendy and upmarket in Korea on rise of young golfers
As the popularity of golf grows in South Korea, particularly among young people, golf clothes are becoming increasingly more expensive and fashionab...
Aug 09, 2022 (Gmt+09:00)
-
Korean startups
APR Corp. generates $199 mn in revenue with advanced tech, branding
APR Corp. is a South Korean startup less than a decade old, which develops and manufactures skin care products and athleisure clothing. While t...
Aug 01, 2022 (Gmt+09:00)
-
Food & Beverage
Shinsegae to launch wholly owned US subsidiary on alternative meat
Shinsegae Food Inc. announced Thursday it will launch its US subsidiary focused on alternative meat. The food arm of Shinsegae Inc. will inject...
Jul 22, 2022 (Gmt+09:00)
-
Fiber & Textile
The North Face supplier Youngone to bet on global outdoor startups
South Korea’s Youngone Holdings Co. is set to accelerate its new business by establishing a corporate venture capital (CVC) firm in Singapor...
Jul 14, 2022 (Gmt+09:00)
-
Tech, Media & Telecom
LG to accelerate foray into WebOS TV platform market
South Korea’s LG Electronics Inc., the world’s second-largest TV manufacturer, is aiming for a tenfold increase in the number of TV vend...
Jul 11, 2022 (Gmt+09:00)
-
Korean games
Blockchain game developer Planetarium Labs raises $32 mn
Planetarium Labs raised $32 million in a Series A funding round, led by Animoca Brands, and joined by Samsung Next, WeMade, and Krust Universe.The s...
Jul 08, 2022 (Gmt+09:00)
-
Korean food
CJ CheilJedang to rev up Korean food sales in Europe
South Korean food giant CJ CheilJedang Corp. is set to accelerate the expansion of its Korean food business in Europe. It aims to increase annual fo...
Jul 06, 2022 (Gmt+09:00)
language -
E-commerce
SSG.COM joins race for top spot in luxury online shopping in Korea
SSG.COM, the e-commerce brand of South Korean retail giant Shinsegae Inc., launched its online luxury goods marketplace SSG Luxury on July 3. Focusi...
Jul 04, 2022 (Gmt+09:00)
-
Korean startups
Danble taps into overlooked market of men's fashion for older millennials
Danble, operated by Tailor Town, is an online fashion platform serving the often-overlooked market of men’s fashion for those in their 30s and...
Jul 01, 2022 (Gmt+09:00)
-
Electric vehicles
Hyundai showcases IONIQ 6, electrified streamliner
Hyundai Motor Co. on Wednesday unveiled the design of the IONIQ 6, its first all-electric sedan on an exclusive EV platform, with which South Korea&...
Jun 29, 2022 (Gmt+09:00)
language -
Beauty & Cosmetics
Korean beauty brands rush for vegan certification
As more consumers seek out eco-friendly products, a growing number of South Korean cosmetics brands are in a hurry to be certified as vegan.With lab...
Jun 28, 2022 (Gmt+09:00)
-
Banking & Finance
Korea Woori Card to start installment finance biz in Indonesia
Woori Card Co. is set to start the installment finance business in Indonesia, Southeast Asia’s largest economy as the credit card unit of Sout...
Jun 27, 2022 (Gmt+09:00)