Brand Communication Guideline
Scope
Date
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Corporate restructuring
HD Hyundai to rename subsidiaries to boost brand identity
HD Hyundai Co., a South Korean conglomerate that operates in shipbuilding, construction equipment, oil refining and other sectors, plans to rename i...
Mar 20, 2023 (Gmt+09:00)
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Food & Beverage
S.Korea's Harim launches street food brand Melting Piece
South Korea's leading poultry processing firm, Harim Co., announced on Thursday the launch of its new street food brand, Melting Piece, in response ...
Mar 16, 2023 (Gmt+09:00)
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Construction
Hyundai Const. Equipment unveils new BI, slogan at CONEXPO 2023
Hyundai Construction Equipment Co., a construction equipment subsidiary of HD Hyundai Co., announced on Thursday the release of its new brand identi...
Mar 16, 2023 (Gmt+09:00)
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Retail
F&F bets on China's beauty market under MLB brand
F&F Co., a South Korean retailer of Western brands such as Major League Baseball (MLB), has been rapidly penetrating China's cosmetics market, w...
Mar 16, 2023 (Gmt+09:00)
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Retail
Lotte Mart unveils integrated private brand Good Today
South Korea's hypermarket Lotte Mart on Wednesday announced the debut of its integrated private brand (PB) Good Today under its plan to conduct focu...
Mar 16, 2023 (Gmt+09:00)
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Artificial intelligence
Naver D2SF invests in 3D avatar-based communication startup
Naver's startup-nurturing organization, D2 Startup Factory (D2SF), announced on Wednesday its investment in Goodgang Labs, a company focused on de...
Mar 16, 2023 (Gmt+09:00)
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Retail
S.Korean fashion brands rush to China for pent-up demand
South Korean fashion brands are poised to expand their stores in China, aiming to capture pent-up demand in the world’s top consumer market af...
Mar 07, 2023 (Gmt+09:00)
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Logistics
CJ Logistics launches integrated delivery brand O-NE
CJ Logistics, a South Korean logistics company, unveiled on Monday a new delivery brand called "O-NE" that aims to connect online sellers and buyers...
Mar 07, 2023 (Gmt+09:00)
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Beauty & Cosmetics
S.Korea's Aekyung opens Luna brand store on Chinese TikTok
Aekyung Industrial, a South Korean consumer products company, announced on Thursday the opening of a stand-alone brand shop for their make-up specia...
Mar 02, 2023 (Gmt+09:00)
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Automobiles
Bangladesh: Hyundai’s next target for partially assembled Tucson SUV
Bangladesh has long been a tough market for South Korean automakers to break into, given the decades-old dominance of Japanese carmakers such as Toy...
Feb 27, 2023 (Gmt+09:00)
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Tech, Media & Telecom
Samsung opens 5G pilot network to 4th largest mobile carrier in US
Samsung Electronics Co. announced on Thursday that it has successfully completed the opening of a 5th-generation mobile communications (5G) pilot ne...
Feb 23, 2023 (Gmt+09:00)
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Advertising & Marketing
HD Hyundai expands online communication channels
HD Hyundai Co., formerly known as Hyundai Heavy Industries Group, has announced its intention to enhance its online communication channels to better...
Feb 22, 2023 (Gmt+09:00)
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Tech, Media & Telecom
KTS secures contract for LS Cable's undersea cable construction project
KT Submarine Co. (KTS), a South Korean undersea cable construction company, said on Tuesday that it signed a contract with LS Cable & System Ltd...
Feb 22, 2023 (Gmt+09:00)
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Food & Beverage
Kyochon sets sights on Western expansion with Canadian franchise deal
Kyochon F&B, the operator of South Korea's premier fried chicken brand Kyochon Chicken, said on Tuesday that it has secured a master franchise a...
Feb 21, 2023 (Gmt+09:00)
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Automobiles
Lexus, Volvo: Koreans' top picks among foreign brands in after-sales service
Lexus, the premium brand of Japanese carmaker Toyota Corp., offers the best after-sales service among imported cars in South Korea, followed by Swed...
Feb 20, 2023 (Gmt+09:00)
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Automobiles
Hyundai Motor units mull dropping 'Hyundai' from company names
South Korea’s Hyundai Motor Group is considering dropping the word “Hyundai” from the names of its subsidiaries such as auto parts...
Feb 16, 2023 (Gmt+09:00)
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Beauty & Cosmetics
Olive Young exports K-beauty products to Middle East
Olive Young, a health and beauty platform, has begun targeting the Middle Eastern cosmetics market.South Korea's CJ Olive Young, which operates Oliv...
Feb 13, 2023 (Gmt+09:00)
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Future mobility
LG Electronics, Qualcomm forge ahead in autonomous driving
LG Electronics Inc. has joined forces with Qualcomm Technology to enhance collaboration in the fields of autonomous driving and advanced driver assi...
Feb 10, 2023 (Gmt+09:00)
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Tech, Media & Telecom
KT DS secures global standard certification for Smart-X
KT DS, an IT service arm of South Korea's KT Group, said on Thursday that its Internet-of-Things (IoT) solution Smart-X has passed the oneM2M certif...
Feb 09, 2023 (Gmt+09:00)
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Food & Beverage
Snack maker Orion to pursue M&As, expand Vietnam facility
South Korea’s confectionery and snack maker Orion Corp. reported its largest-ever earnings last year, driven by strong sales in emerging marke...
Feb 08, 2023 (Gmt+09:00)
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Bio & Pharma
SK Bioscience gets info security management system certification
SK Bioscience Co. said on Tuesday that its Pangyo headquarters and its vaccine production facility L House in Andong, South Korea, have acquired ISO...
Feb 07, 2023 (Gmt+09:00)
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Bio & Pharma
Nanodrug maker CEO calls on Yoon government for deregulation
South Korean startups won four out of the 23 Best of Innovation awards at CES 2023, the world’s largest tech show last month. Among the winner...
Feb 03, 2023 (Gmt+09:00)
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Korean SMEs
SGC Solutions expands overseas sales channels for its brand Glasslock
South Korea's glassware maker SGC Solutions said Tuesday that it has signed a memorandum of understanding (MOU) with the Korea Small & Medium Bu...
Feb 01, 2023 (Gmt+09:00)
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Retail
Hyundai Dept. Store introduces AI chatbot service Jellppo
Hyundai Department Store Co. said on Sunday that it would introduce the artificial intelligence (AI) chatbot "Jellppo." Jellppo is an AI-based one-o...
Jan 30, 2023 (Gmt+09:00)
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Tech, Media & Telecom
Take QR code instead of long password when connecting to Wi-Fi
LG Uplus Corp. introduced a functionality that allows access to Wi-Fi through an Internet TV screen. This is intended to make it possible to connect...
Jan 25, 2023 (Gmt+09:00)
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Corporate restructuring
Hyundai Doosan Infracore unveils new construction equipment brand
South Korea's Hyundai Doosan Infracore Co. on Wednesday said that in a news conference in Las Vegas on the day before, it unveiled its new construct...
Jan 19, 2023 (Gmt+09:00)
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Automobiles
Ssangyong Motor takes part in Brussels Motor Show
Ssangyong Motor Co. said on Monday that it would participate in the 2023 European Motor Show Brussels and begin to move into the European market in ...
Jan 16, 2023 (Gmt+09:00)
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Regulations
FSS to inquire actual use of funds raised by issuing ESG bonds
From now on, companies in South Korea that have raised funds by issuing ESG (environmental, social, and governance) bonds will have to answer questi...
Jan 16, 2023 (Gmt+09:00)
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Beauty & Cosmetics
Korean cosmetics shares rise as China reopens borders
Shares in South Korean cosmetics brands are gaining momentum after brokerage houses lifted their target prices on expectations that China’s bo...
Jan 11, 2023 (Gmt+09:00)
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Korean food
CJ CheilJedang to expand K-food production facilities overseas
South Korean food giant CJ CheilJedang Corp. is slated to increase food manufacturing facilities globally and launch businesses in Australia, Canada...
Jan 09, 2023 (Gmt+09:00)