BTS Jin to enter liquor business
He plans to launch the spirits Igin with Baek Jong-won, founder and CEO of The Born Korea
By Dec 11, 2024 (Gmt+09:00)
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BTS Jin plans to enter Korean traditional liquor business with Baek Jong-won, founder and CEO of The Born Korea Co., the entertainment industry sources said on Wednesday.
Jin and Baek established the agricultural corporation Yesan Doga to produce Korean traditional liquor. They will release spirits Igin through Yesan Doga.
Yesan Doga is located in Yesan-gun, South Chungcheong Province, which is the hometown of CEO Baek.
Igin will be available in ready-to-drink (RTD) form, utilizing local produce such as watermelon, plums, and apples, a specialty of the region.
Write to So-Yeon Kim at sue123@hankyung.com
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