Korean food
Lotte Wellfood, Studio Dragon to collaborate on K-contents
It's the first MOU between a food firm and a content producer and the synergy between K-Snack and K-Drama is expected
By May 17, 2024 (Gmt+09:00)
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![Lotte Wellfood, Studio Dragon to collaborate on K-contents](https://www.kedglobal.com/data/ked/image/2024/05/17/ked202405170009.647x.0.jpg)
This is the first business agreement between a food company and a content production company, and Lotte Wellfood expects this will create global synergies between K-snacks and K-contents.
Lotte Wellfood plans to conduct marketing activities linked to major works produced by Studio Dragon and launch specially planned products.
Studio Dragon has produced numerous hit series, including Queen of Tears, The Glory, Mr. Sunshine, Hotel Del Luna, and Guardian: The Lonely and Great God.
Lotte Wellfood operates eight subsidiaries in seven countries, with global sales reaching 1 trillion won ($737 million) annually.
Write to Sul-Li Jun at sljun@hankyung.com
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