Lotte Chilsung Krush beer enters Mongolian market

South Korea's Lotte Chilsung Beverage announced on Friday that its beer brand Krush entered the Mongolian market. 

The company sponsored Davaidasha Show & Concert at the National Sports Stadium in Ulaanbaatar to promote its brand. 

Starting with this concert sponsorship, the company will supply Krush beer through various distribution channels in Mongolia, such as large shopping malls, supermarkets and convenience stores. 

It will also run Krush brand stores and conduct various promotions and tasting events.

Lotte Chilsung Beverage plans to export Krush not only to Mongolia but also to Italy, the Netherlands, France, the UK, and the US.

The company is also expanding exports of zero-sugar soju brand Saero. In addition to existing markets in Southeast Asia, Japan and the US, Saero will be exported to European countries, including France, Germany and the Netherlands, starting next month.

Write to Hun-Hyoung Ha at hhh@hankyung.com