Food & Beverage
Pepero enters Thailand’s King Power Duty Free
S.Korea's Lotte Wellfood is the first firm that ventured into the Thai duty-free market and it's timed with the Songkran festival
By Apr 19, 2024 (Gmt+09:00)
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![Pepero enters Thailand’s King Power Duty Free](https://www.kedglobal.com/data/ked/image/2024/04/19/ked202404190007.647x.0.jpg)
South Korea's Lotte Wellfood Co. announced on Friday that its thin chocolate-coated cookie sticks Pepero and no-sugar ice cream Zero entered King Power Duty Free, the largest duty-free shop in Thailand.
Lotte Wellfood is the first company that ventured into the Thai duty-free market. Thailand attracts more than 40 million foreign tourists annually.
The company has placed two Pepero sets and two Zeros at King Power Duty Free in time for Thailand's Songkran Festival.
Songkran Festival is the largest water festival in the world, and many tourists visit Bangkok and Chiang Mai every year to enjoy it.
The company has placed two Pepero sets and two Zeros at King Power Duty in time for Thailand's Songkran Festival.
Songkran Festival is the largest water festival in the world, and many tourists visit Bangkok and Chiang Mai every year to enjoy it.
Established in 1989, King Power Duty started with stores in Bangkok's Mahanakhon Plaza and now operates duty-free businesses at Don Mueang International Airport, the World Trade Center, Chiang Mai, Hat Yai, Phuket, and Suvarnabhumi Airport.
Write to Young Chan Song at 0full@hankyung.com
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