Samsung unveils new AI-enhanced side by side refrigerator

Samsung Electronics Co. said on Wednesday that it launched a new side-by-side refrigerator, featuring enhanced artificial intelligence (AI) technology and personalized user functions.

The new refrigerator, distinct from the 4-door Bespoke model, has a two-door design with the freezer on the left and the fridge on the right.

Equipped with AI Energy Mode, the refrigerator can reduce energy consumption by up to 15%.

The AI Inverter Compressor optimizes energy efficiency, helping to ease concerns over electricity bills.

The refrigerator also includes Samsung's proprietary Auto Open Door feature, first introduced in the 4-door Bespoke refrigerator earlier this year.

This technology allows the door to open automatically with a light touch on the sensor.

The refrigerator is designed with precise temperature control to minimize fluctuations, ensuring that food items remain fresh and retain their original flavors.

With the launch of this new side-by-side refrigerator, Samsung Electronics continues to expand its lineup of AI-powered home appliances.

Write to Chae-Yeon Kim at why29@hankyung.com