Samsung Electronics tops global TV sales in H1

Samsung Electronics Co. maintained its top position in the global TV market in the first half of this year, bolstered by robust sales of its newly introduced AI-powered TVs.

The company's dominance in the premium TV sector, particularly models priced above $2,500 and its Neo QLED series, played a crucial role in sustaining its top spot.

According to a report released on Monday by global market research firm Omdia, Samsung Electronics captured a 28.8% share of the global TV market during the first half of the year.

This achievement positions Samsung on the verge of maintaining its No. 1 ranking in the global TV market for an impressive 19th consecutive year.

However, the company experienced a slight dip in market share, down 2.4 percentage points from the same period last year.

Trailing Samsung, LG Electronics Inc. secured second place with a 16.6% market share, while Chinese brands TCL and Hisense followed with 12.1% and 10.0%, respectively.

Samsung Electronics' success was driven by its strong performance in the premium TV market. 

The company dominated the markets for TVs priced over $2,500 and $1,500, commanding a 52.8% market share.

Despite this, the gap between Samsung and TCL has been narrowing. In the second quarter of last year, the gap stood at 21% points, but it has since shrunk to 16.7% points. 

Write to Chae-Yeon Kim at why29@hankyung.com