LG Elec hosts OLED TV media art exhibition in Vietnam

LG Electronics Inc. held a media art exhibition, "The Future Becomes Now," at the heart of Vietnam's bustling metropolis Lotte Mall Westlake Hanoi.

A captivating array of OLED marvels, including the groundbreaking 2024 LG Wireless OLED TV (M4), the visually stunning OLED Evo (G4), and the lifestyle-centric OLED TV Posé transformed into living artworks thanks to the imaginative genius of Vietnamese art collective F
rustic Studio. 

The exhibition celebrated the harmonious fusion of intelligence and freedom, showcasing the unparalleled capabilities of LG's Alpha11 processor and the liberating spatial experience the wireless OLED TV offers.

This follows a successful collaboration with the National Museum of the Philippines, solidifying LG's commitment to enriching Southeast Asian cultural landscapes.

According to industry leader Omdia, Southeast Asia is poised for significant growth as the third-largest market for OLED TVs globally.

With OLED TV shipments projected to surge by 12.4% to approximately 713,000 units this year, LG's strategic focus on the region is a testament to its confidence in the market's potential.

Write to Chae-Yeon Kim at why29@hankyung.com