LG Elec, Tennessee Titans renew sponsorship

LG Electronics Inc. announced on Tuesday that it renewed a three-year expansion to its official partnership with the Tennessee Titans, an NFL team based in Nashville, Tennessee.

Tennessee is a key US production hub for LG Electronics home appliances.

LG Electronics plans to strengthen its community outreach programs with the Titans, including activities to boost the local economy and home appliance donation campaigns.

LG Electronics has been an official sponsor of the Tennessee Titans since 2021. In addition to brand advertising, it has undertaken social contribution activities such as clothing recycling campaigns and donating WashTowers to low-income students.

The company established a washing machine factory in Tennessee at the end of 2018, marking the beginning of its connection with the region.

Last year, LG Electronics' Tennessee plant was selected as a Lighthouse Factory by the World Economic Forum (WEF).

The intelligent, autonomous factory utilizes digital technologies such as artificial intelligence (AI), big data and the Internet of Things (IoT), and employs robots to automate processes. LG Electronics is expanding its production lines, creating new jobs in the region.

Write to Jeong-Soo Hwang at hjs@hankyung.com