Samsung Electronics holds Latin America Tech Seminar

Samsung Electronics Co. announced on Thursday that it hosted the 2024 Latin America Tech Seminar in Sao Paulo, Brazil, on May 28 and 29.

According to the company, the seminar introduced new products and key technologies to lead the AI TV era.

Since last month, Samsung's Brazil, Mexico, Chile, and Panama subsidiaries have held product launch events to showcase the 2024 AI TV lineup.

The Tech Seminar, aimed at media and experts in Latin America's video and audio fields, detailed the latest technologies and services integrated into Samsung Electronics' new TV products.

The event emphasized an enhanced viewing experience and connectivity through AI technologies, featuring products such as the Neo QLED 8K with the NQ8 AI Gen3 Processor, the Neo QLED with gaming-specific features, the OLED for clear picture quality without light reflection, and the frame-shaped speaker Music Frame.

Samsung Electronics is conducting Tech Seminars in major countries across Europe, Southeast Asia, and Latin America this year to introduce the various new features of the 2024 AI TV lineup.

Write to Jeong-Soo Hwang at hjs@hankyung.com