Electric vehicles
Mercedes-Benz EV sales tumble in South Korea after fire
Mercedes-Benz sales fall 20% in August, driving overall imported car sales in Korea down 4.7%
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![An EV that caught fire in Incheon, South Korea, is sent to an automobile repair shop for investigations on Aug. 8, 2024 (File photo by News1)](https://www.kedglobal.com/data/ked/image/2024/09/05/ked202409050027.700x.0.jpg)
Mercedes-Benz AG, a German luxury carmaker hit by an electric vehicle fire in South Korea, suffered a nosedive in EV sales in the country last month, leading to a downturn in the overall imported cars in the peninsula, data showed on Wednesday.
Only 133 new Mercedes-Benz EVs were registered in August, down 82.2% from a year earlier, according to Seoul-based automotive data provider CarIsYou. The drop came after its EQE electric sedan caught fire in an apartment building garage in Incheon, west of Seoul, earlier in the month.
The registrations of the automaker’s EQE models tumbled 88.5% to 39 units, while those of the EQA, EQB and EQS lineups fell 56.6%, 85.4% and 82.4%, respectively.
The sales of other imported EVs in South Korea also lost ground as the blaze on Aug. 1 took more than eight hours to put out and burned off 87 vehicles in the parking lot, booting phobia over the clean automobiles.
The registrations of imported EVs, excluding those made by Tesla Inc., tumbled 34.8% to 1,907 units in August, showed separate data from the Korea Automobile Importers & Distributors Association (KAIDA). The body started including sales of the world’s second-largest EV maker in South Korea this year.
Including Tesla, 4,115 imported EVs were sold last month, according to the data.
![A Mercedes-Benz electric sedan is parked at the automaker’s service center in Seoul on Aug. 14, 2024, when the company offers free checks of EVs following the recent fire (File photo by News1)](https://www.kedglobal.com/data/ked/image/2024/09/05/ked202409050028.700x.0.jpg)
OVERALL SLIDE
Total imported car sales in the country fell 4.7% to 22,263 units in August from a year earlier, the KAIDA said.
BMW Group, a German luxury automaker, maintained the top position by selling 5,880 units, down 6.7% on-year. Mercedes-Benz, the No. 2 imported brand in South Korea, suffered a 19.8% drop in overall sales to 5,286 units.
Its E-Class was the best-selling model with 2,237 units registered, however, followed by the Tesla Model Y with 1,215 units and the BMW 5-Series with 1,118 units.
Despite the downturn, sales of imported hybrid vehicles soared 47.7% to 11,041 units. Gasoline and diesel models fell 45.3% and 54.5%, respectively.
Write to Jin-Won Kim at jin1@hankyung.com
Jongwoo Cheon eited this article.
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