Amorepacific's Aestura to enter US market with Sephora
S.Korean derma cosmetic skincare brand partnered with the world's largest multi-brand store to expand its overseas biz
By Jan 22, 2025 (Gmt+09:00)
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South Korean beauty and cosmetics giant Amorepacific Corp. said on Wednesday that its derma cosmetic brand Aestura will enter the American market with the world's largest makeup multi-brand shop Sephora.
Aestura signed an exclusive partnership with Sephora to boost its overseas market businesses. Both sides will strengthen their strategic collaboration.
Aestura will debut at around 400 offline stores and the online shopping platform of Sephora in the US in February.
At first, Aestura will showcase its flagship products Atobarrier 365 line, including Atobarrier 365 cream, bubble cleanser, hydro essence, lotion, soothing cream, and mist.
It will release a trial kit for these basic cosmetics.
Write to Jong-Seo Park at cosmos@hankyung.com
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