CJ OnStyle, Amazon support K-beauty to enter US market

CJ Onstyle, the at-home TV shopping and e-commerce brand of South Korea’s content and commerce powerhouse CJ ENM Co., said on Thursday that it will begin assisting cosmetics partner companies entering the US Amazon marketplace starting next month.

This support will be carried out in collaboration with Amazon Global Selling Korea.

CJ OnStyle partner companies wishing to enter Amazon will be assigned a dedicated manager from Amazon Global Selling Korea for one-on-one customized consulting, undergoing an intensive development process lasting about a year.

This year 13 brands will participate in this collaboration, including the styling device brand Glampalm and the plant-based moisturizing care brand Nutseline, and the plan is to expand the number of supported brands next year significantly.

To aid with advertising and marketing, CJ OnStyle invested in PulseAd, a partner in Amazon's ad technology field, and provided consulting through TIPS (Tech Incubator Program for Startups) last June.

Write to Sul-Li Jun at sljun@hankyung.com