APR enters UK cosmetics market

South Korea's cosmetic and clothing company APR said on Monday that it entered PureSeoul, a UK-based distributor specializing in K-beauty.

PureSeoul is a company that exclusively sells South Korean cosmetic products in the UK. In addition to its online store, it operates offline stores in popular London shopping areas such as Soho, Westfield, and Oxford.

APR has introduced skincare products such as the Zero Pore Pad and Collagen Jelly Cream from its leading brands Medicube and AprilSkin.

The company aims to increase UK consumers' brand awareness and develop additional local sales channels.

APR is strengthening its overseas market expansion based on its recent success in the domestic market. It directly sells its products in countries across North America, Japan, and Greater China, including China and Hong Kong, as well as Southeast Asia, such as Malaysia and Singapore.

In Europe, including France, Germany, Spain, and Finland, and in the Middle East, including the UAE and Qatar, the company has entered these markets through distribution and agency partnerships.

Write to Sul-Li Jun at sljun@hankyung.com