Amorepacific's Hera enters Thai market

South Korea's Amorepacific Corp. announced on Thursday that its premium color cosmetics brand Hera opened its first store on August 8 at Central Chidlom, a leading department store in Bangkok's Chidlom area.

Next month, the brand plans to open a pop-up store at Siam Paragon, one of Bangkok's largest shopping malls.

Hera will be available in major Sephora stores and at local multi-brand shops like Eveandboy.

Hera entered Thailand's online shopping platform Lazada last month, and the brand is set to debut on Shopee and TikTok Shop in the second half of this year.

In the Thai market, Hera will focus primarily on its signature products, including cushions, foundations, and lip tints.

Write to Sul-Li Jun at sljun@hankyung.com