Korean cosmetics, Amazon Prime Day’s top beauty products

South Korean cosmetics were top picks among beauty products of Amazon Prime members during the global leading e-commerce platform’s largest annual sales event for paid users last month.

Advanced Snail Mucin 96% Power Repairing Essence by Cosrx Inc., a subsidiary of South Korean cosmetics giant Amorepacific Corp., ranked No. 1 in the beauty and personal care category during Amazon Prime Day 2024, according to Amazon Global Selling Korea, the Korean operation of Amazon’s business that arranges individual sellers’ expansion into global markets, on Thursday.

Bio-Collagen Real Deep Mask by a smaller South Korean cosmetics maker Biodance took second place on the list, while Lip Glowy Balm Berry and Lip Sleeping Mask Berry by Laneige, a beauty brand of Amorepacific, ranked third and fourth, respectively.

Other South Korean cosmetics brands such as Innisfree, VT Co., Goodal, Tirtir, Anua, d’Alba, Beauty of Joseon and Kahi also had products on the top 100 list.

In the facial serum category, Advanced Snail Mucin 96% Power Repairing Essence topped the list, while VT Reedle Shot 100 Essence and the Cosrx Peptide Collagen Booster Toner Serum ranked No. 3 and No. 5, respectively. Anua Niacinamide 10%+ TXA 4% took the seventh spot.

MORE THAN 30 TIMES JUNE SALES

Amazon Prime Day is the US e-commerce behemoth’s annual event available only for its over 200 million paid members. Online spending in the US rose 11% from the year earlier to a record $14.2 billion during Amazon Prime Day 2024 held on July 16-17, according to Adobe Analytics.

South Korean cosmetics sellers' revenue on Amazon.com more than doubled during the event year on year, Amazon Global Selling Korea said.

The average daily sales of Numbuzin, a skincare brand under South Korean cosmetics maker Benow Inc., topped 30 times June's average daily revenue.

VT’s daily average sales on Amazon in the US and Japan were also more than 20 times June's average revenue in these markets.

Write to Hyung-Joo Oh at ohj@hankyung.com
 

Jongwoo Cheon edited this article.