Nexen Tire N'FERA Supreme surpasses 1 mn sales

South Korea’s Nexen Tire Corp. said on Sunday its premium high-performance all-season tire N’FERA Supreme has exceeded 1 million cumulative sales since its April 2021 launch.

The N’FERA Supreme features pattern blocks from the inner shoulder to the central tread, reducing vehicle vibrations for a smoother ride.

Nexen Tire claims the tire produces notably less noise than competitors in its class.

The tire has been selected as original equipment for vehicles like Hyundai Motor Co. ’s mid-size sedan Grandeur's new model, appealing to quality-conscious consumers.

Nexen Tire reported that 85% of customers using its NEXT Level tire rental and on-site installation service, introduced in South Korea in 2015, have chosen the N’FERA Supreme as replacement tires.

Available in sizes from 16 to 22 inches, the N’FERA Supreme is suitable for sedans, sport utility vehicles (SUVs), and electric vehicles.

Nexen Tire supplies premium tires like the N’FERA Primus AS T1 and The New N’FERA AU7 as original equipment for 115 models from 28 global automakers, including Porsche, Mercedes-Benz, and BMW.

Write to Jin-Won Kim at jin1@hankyung.com