LG Uplus’ AI ixi to be available on Instagram

LG Uplus Corp. will enable its artificial intelligence ixi on Instagram later this year to allow more people to have easy access to the most sensational, up-to-date technology in everyday life.

On Tuesday, the smallest of South Korea’s top three mobile carriers unveiled a plan to adopt ixi chatbot on LG Uplus AI ixi’s official Instagram page in the second half of this year to allow page visitors to communicate with ixi through Instagram direct messengers.

The Korean company and Meta Platforms will also use AI ixi to convert TV videos into shortform videos for Instagram Reels. The Korean company said ixi can significantly reduce the time to create a vertical video for Reels with the original TV video.

The move is part of LG Uplus’ efforts to allow its customers to have more diverse and real-life AI experiences with its AI services.

The Korean mobile carrier recently unveiled its latest AI service, AI Wallpaper. The service, powered by generative AI technology, creates one special smartphone wallpaper based on the user's prompts.

AI IXI AS A MARKETING AGENT

LG Uplus released ixi in 2022 and is set to unveil its generative AI ixi-GEN, a large language model trained with the company’s communication and platform data on the hyperscale multimodal AI Exaone developed by its sibling LG AI Research, later this month.

The generative AI will be used along with ixi in the company’s so-called "ixi production" project, under which AI will be employed in the whole process of marketing to discover new demands and create customized ads.

LG Uplus will use the ixi-powered customer analysis model "Target Insight," which can shorten the customer analysis process time to two days from the previous three months. It will apply ixi-GEN to upgrade the customer analysis later.

Its AI Copywriter will automatically deliver tailored ads or messages to different customers based on the analysis results.

With the latest AI services, LG Uplus plans to advance into the digital marketing agency industry, focusing on the business-to-business sector under the company’s goal to transform into an AX company pursuing digital transformation centered around AI.

Write to Dong-jin Hwang at radhwang@hankyung.com

Sookyung Seo edited this article.