THE KOREA ECONOMIC DAILY, GLOBAL EDITION

Samsung Electronics Co. on Thursday hosted an event at Jewel Changi Airport in Singapore to unveil its 2024 new TV lineup, including Neo QLED, organic light-emitting diode (OLED), and Lifestyle TV models, the company announced on Friday. 

Jewel Changi is a multicultural space within Singapore's Changi Airport, featuring the world's tallest indoor waterfall, the Rain Vortex, and an indoor garden with thousands of trees.

Samsung Electronics displayed its 2024 Neo QLED 8K equipped with a third-generation artificial intelligence (AI) 8K processor and its 2024 OLED models designed to minimize light reflection.

Samsung Electronics introduced the Why Samsung zone, showcasing Samsung TV's technology and the SmartThings app.

Samsung also revealed ten pieces of modern Singaporean art, available for viewing at the Samsung Art Store in Singapore, through a partnership with Singapore's National Heritage Board.

Write to Ye-Rin Choi at rambutan@hankyung.com