Samsung Elec triples new TV preorders powered by AI
Eui-Myung Park
Mar 18, 2024 (Gmt+09:00)
Samsung Electronics Co., the world’s top TV manufacturer, said on Sunday it is enjoying strong demand for new TVs, especially premium ultra-large models, equipped with artificial intelligence.
Samsung said preorders for its 2024 TV lineup in the two weeks beginning March 1 have tripled those for models ordered last year between Feb. 21 and March 8, 2023, without giving further details such as volumes.
“Preorders for ultra-large models, which are larger than 85 inches, nearly quadrupled compared to last year,” said a Samsung official.
The company said AI contributed to such strong demand. Its latest models are embedded with its AI technology, which turns low-resolution video into 8K ultra-high-resolution content by finding and filling in the proper colors and contrasts of low-quality images’ empty pixels.
Premium models such as the top-line Neo QLED 8K are equipped with the third-generation AI 8K processor for the function.