THE KOREA ECONOMIC DAILY, GLOBAL EDITION

South Korea's Lotte Department Store announced that it launched Louis Vuitton's LV Diamond Collection on Mar. 14 at Lotte World Tower Avenuel Jamsil, Seoul. 

This is the sixth country and 11th store where the LV Diamonds collection has been launched. 

The collection, first unveiled in July 2022, was previously available exclusively in select countries, including at boutiques in New York and Los Angeles in the US, as well as in Japan and Singapore.

Priced from several thousand dollars to millions, each piece reflects the highest level of craftsmanship, with diamond carat and grade dictating the final cost.

The LV Diamond Collection, comprising 22 lines, features signature items such as the Pavé Double Ring and the Damier Ring, both of which embody the brand identity of Louis Vuitton.

The Pavé Double Ring is adorned with star-cut diamonds set in the shape of Louis Vuitton's iconic Star Monogram.

The Damier Ring features diamonds set in Louis Vuitton's signature Damier pattern (checkerboard).

The LV Diamond Collection will be sold only at Lotte World Tower Avenuel Jamsil 

Lotte Department Store has attracted this collection in response to the steady increase in customers seeking luxury jewelry, particularly centered around the premium wedding market.

Write to Ji-Yoon Yang at yang@hankyung.com