THE KOREA ECONOMIC DAILY, GLOBAL EDITION

LG Electronics Inc. announced on Monday that it opened its "Life's Good" brand experience space in Singapore.

Located in the upscale Millenia Walk mall near the iconic Marina Bay, the space prioritizes immersive brand experiences over direct product sales.

The interior features cutting-edge products yet to be released in the local market, including the MoodUP refrigerator, Styler ShoeCase & ShoeCare, and innovative offerings like wireless OLED TVs and transparent OLED touch signage.

Visitors can also explore the convenience of a connected smart home ecosystem powered by the LG ThinQ app.

LG Electronics previously opened brand experience spaces called "Another Saigon" in Ho Chi Minh City, Vietnam, and "Ground 220" in Yangpyeong-dong, Yeongdeungpo-gu, Seoul, at the end of last year.

Write to Chae-Yeon Kim at why29@hankyung.com