THE KOREA ECONOMIC DAILY, GLOBAL EDITION

Shortt, a South Korean short form content company, announced on Wednesday that it has got a total of 400 million views of its campaigns for South Korean firms and brands in Southeast Asia in one year.

The company worked on the "LayerYourSPF" campaign for the domestic skincare brand Cosrx in Indonesia, the Philippines, Malaysia, and Vietnam. All videos using the hashtag generated 200 million views.

The company also worked on the brand campaign "AngelAquaSoothing", which was LG H&H Co. 's Beyond in Vietnam. In total, the videos with that hashtag received 60 million views.

Write to Ju-Hyun Lee at deep@hankyung.com