Lotte gets exclusive right of Bacha Coffee in S.Korea
Ji-Yoon Yang
Jan 25, 2024 (Gmt+09:00)
South Korea's Lotte Department Store announced on Thursday that is has secured the exclusive franchise and distribution rights for Bacha Coffee, Morocco’s well-known luxury coffee chain.
Originating from Marrakech, Morocco, Bacha Coffee currently operates 18 stores in nine countries including Singapore, France, Hong Kong, and the United Arab Emirates (UAE).
The brand uses 100% Arabica beans sourced from 35 countries worldwide, making it a renowned coffee destination that travelers must visit during their overseas trips.
After a year and a half of negotiations, Lotte Department Store has exclusive domestic distribution rights and plans to open its first offline store in Cheongdam-dong, Gangnam-gu, Seoul in July.
Lotte will install graphics at the planned location for the first Bacha Coffee store over the weekend to inform customers about its entry into South Korea.
In addition, it plans to open more stores in department stores and various offline channels, targeting the e-commerce and B2B markets.