South Korea's travel app MyRealTrip announced on Friday that it has attracted 75.6 billion won ($56.55 million) investment from domestic and foreign venture capitals (VCs) and securities.
The nine investors participated in this fundraising including BRV Capital Management, France’s Korelya Capital, Partech Partners, US-based Vanderbilt University, and SV Investment and Samsung Securities Co.
Existing investors including IMM Investment, Altos Ventures, and Smilegate Investment, also participated in the investment.
In particular, it's Korelya Capital's first investment in a South Korean company, which has invested in European travel unicorns like GetYourGuide (privately held companies valued over $1 billion), to invest in a Korean company.
MyRealTrip plans to strengthen its strategy as a travel super app and devote itself to new businesses such as package services and business-to-business (B2B) sales with this investment.
After the COVID-19 pandemic, MyRealTrip has been recognized for its future value and business potential in the capital market.
After reaching its monthly break-even point (BEP) last summer, the company recorded an annual transaction volume of 1 trillion won, and in January of this year, it is expected to reach a record-high transaction volume of 140 billion won.
Targeting individual travelers, MyRealTrip expanded its business domain last year by entering the package tour market.
In addition, through acquisitions of platforms such as Iyatrip and Startrip, it has rapidly expanded its scope to include the family travel market as well as the inbound market.