Dior to open Tears capsule collection pop-up store in Seoul
Ji-Yoon Yang
Jul 07, 2023 (Gmt+09:00)
Dior will open a pop-up store in Seoul's Seongsu-dong to commemorate the launch of the "Dior Tears capsule collection."
This collection was created through a collaboration between Kim Jones, Dior's Creative Director for menswear, and guest designer Denim Tears.
Denim Tears is a brand founded by Tremaine Emory, who is also the Creative Director of the streetwear brand Supreme.
The Dior Tears capsule collection pop-up store will be opened not only in Seoul but also in other cities overseas. Starting from Sunday in London, the pop-up stores will take place in Tokyo, Seoul, and Shanghai.
The Seoul pop-up store will be open from July 13 to 22.
The Dior Tears capsule collection draws inspiration from the looks of African American students attending Ivy League universities in the 1950s and 1960s, as well as the casual styles favored by contemporary jazz musicians.
Dior explains that the collection embodies a harmonious blend of elegance, uniqueness, casualness and classicism, while also conveying a tribute to the civil rights movement.