Beauty & Cosmetics

LG H&H hosts Korean Royal Court Culture event with Four Seasons Seoul

Jiyoon Yang

Apr 06, 2023 (Gmt+09:00)

LG H&H's royal court culture event in collaboration with Four Seasons Hotel in Seoul

South Korea's major consumer goods company LG H&H Co. announced on Thursday that its cosmetics brand, The History of Whoo, hosts an event called "Korean Royal Court Heritage" at the Four Seasons Hotel Seoul in downtown Seoul until the end of June.

The brand has decorated the lobby and meeting spaces of the Four Seasons Hotel as the Queen's Garden and exhibited the Hwanyu State Guest Set, which embodies the spirit and philosophy of Korean craft artisans.

The Queen's Garden is a space where Korean craftworks such as mother-of-pearl inlaid lacquerware and flowers like azaleas, carnations and red bamboo blooms harmoniously coexist.

The Hwanyu State Guest Set is a product created by LG H&H in collaboration with intangible cultural heritage artisans.

In addition, the brand has planned a Timeless Beauty Room Package at the Four Seasons Hotel and will offer the Hwanyu Imperial Kit as a gift to customers who stay for two or more nights in 100 selected rooms until the end of June.

Write to Jiyoon Yang at yang@hankyung.com

More To Read