Retail

Musinsa selected as one of Asia's most innovative companies

Jeong-Cheol Bae

Mar 03, 2023 (Gmt+09:00)

Musinsa's mobile store

Musinsa, a fashion e-commerce platform based in South Korea, on Friday was named one of this year's "Top-10 Most Innovative Companies in Asia-Pacific" by Fast Company, an American business monthly magazine.

The magazine annually releases a list of innovative companies that have made significant contributions to industries and economies worldwide.

According to Fast Company, Musinsa began as an online community for exchanging photos of street fashion and sneakers, and it has now emerged as a leading company in the fashion industry. It has established a fashion ecosystem by supporting brands and operating cultural spaces in brick-and-mortar stores.

In addition to its online store, Musinsa has opened flagship stores in Hongdae and Gangnam in Seoul and has established a global store to assist domestic brands in expanding overseas.

Write to Jeong-Cheol Bae at bjc@hankyung.com

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